ENERGY ZONE by Hyundai – in collaboration with IED

A space in which the experiential journey created by artist Carlo Bernardini, through a specific study of optical fibers that draw light shapes, brings the visitors to discover the energy of the new Hyundai Kona, first compact SUV available also in full electric version, and the concept Kite, electric dune buggy made by students of Turin based IED’s Master in Transportation Design with the support of Hyundai's European Design Center.

Walking through the light installation, visitors will be brought in a dimension permeated by pure energy, that shows itself in geometries and perspective games crated by luminous optical fiber in the dark.

In Bernardini’s works in fact, light is mediated by the use of optical fiber, which the artist uses since 1996, and with which he creates sensational effects of geometries and spaces that multiply the possibilities of vision and perception of the spectator, who finds himself inside the installation having the impression of being in front of a different artwork for each point of observation.

In a journey in which touch and hearing are also engaged, in addition to sight, “Energy Zone by Hyundai” visitors enter a dimension where emptiness and darkness are the true substance, and where light becomes a mean to mold space, forcing them to use their imagination to see (or not to see) an invisible dimension.

An emptiness that leaves space to the new Kona by Hyundai – which will be part of the installation in its Electric version on Tuesday 17th and Wednesday 18th – and to the concept Hyundai Kite.

#ENERGYZONE BY HYUNDAI in collaboration with IED

Where: Opificio31, via Tortona 31

Opening hours: 10 a.m. to 9 p.m. – Tuesday 17th to Sunday 22nd, April 2018

All-New KONA Electric exclusive premiere on Tuesday 17th and Wednesday 18th.

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