Event

The Joy of Bees by Relais & Châteaux

Address

Iami Fiori
Piazza S. Marco, 8
MILANO



Days
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22

April 2018

A pop-up immersive artistic installation and honey tasting curated by London-based experiential design studio Bompas & Parr

From April 20th to 21st, Relais & Châteaux, the hotel and restaurant association opens an artistic installation centred around the taste, texture and aroma of some of the world’s most exclusive honey. This beautifully botanic experience will transform the heart of the city’s Brera design district with an oasis of peace and tranquillity, highlighting the issues surrounding bee conservation in an enchanting way.

 

This event, which first premiered in London, will allow guests to escape from the frenzy of Il Salone del Mobile in a reflection of Relais & Chateaux’s commitment to protecting the delicate ecosystems around us in which bees play such an important role.

 

It will feature honey from hives directly maintained by Relais & Châteaux properties throughout the world, and demonstrate how their chefs and bartenders use unique honey in their culinary creations.

 

The Joy of Bees has been created in collaboration with London-based studio Bompas & Parr, which specialises in creating highly sensorial experiences connected to the world of food, design and architecture for commercial clients and cultural partners including the Victoria & Albert Museum, San Francisco Museum of Modern Art and The Garage Museum of Contemporary Art, Moscow.

 

Philippe Gombert, President of Relais & Châteaux, commented: "With The Joy of Bees we want to underline our commitment to protecting biodiversity, It’s our way of paying tribute to the complex plight of the world’s honey bee population, and of reminding you of the important role they play, in a delicious way.”

 

Harry Parr said: “By immersing our guests in a world of honey everyone will leave better informed about how varied its taste can be. The Joy of Bees gives a fresh reminder of how incredibly important bees are to our environment.”



Download press release

Brands

Relais & Châteaux

Contacts

Chiara Borghi – Email: chiara.borghi@prgoup.it - Tel: +39 345 65 56 139

Cristina Gavirati – Email: cristina.gavirati@prgoup.it - Tel: +39 346 98 89 852

Elena Marchi – Email: elena.marchi@prgoup.it - Tel: +39 340 80 01 205

Chiara Guerra – Email: chiara.guerra@prgoup.it - Tel: +39 345 74 60 874

Program
17 Tuesday
18 Wednesday
19 Thursday
18:00 - 20:00
Press preview - Opening party - press preview
19:00 - 22:00
Reserved party - VIP Opening party
20 Friday
10:00 - 22:00
Exhibition
21 Saturday
10:00 - 22:00
Exhibition
22 Sunday
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