Healthy living: the future of interiors

Come in. Close your eyes. Now breathe. The fragrance of wellness envelopes the new Fiemme 3000 showroom in Milan, the only Italian flagship store of the biocompatible wood flooring, covering and furniture manufacturing enterprise that will be inaugurated during Fuorisalone, in occasion of the brand’s 25 th anniversary.

Three hundred square metres of pure indoor wellness. As the Alpha-pinene project by CNR-Ivalsa – the top Institute of Research in the Trees and Timber sector – has recently proved, Fiemme 3000 products do not contain harmful substances and they even release healthy VOCs – Volatile Organic Compounds.

The location, situated in Foro Bonaparte, is arranged on two floors in a courtyard building. The project, by LDA - Luca Donazzolo architect studio, brings out and wood and each space inside the new showroom. The entrance looks like a hotel hall to let the healthy “made in Fiemme” wood embrace the visitors. The basement – a space with exposed-brick barrel vaults – houses all Fiemme 3000 products. By following a flowing route, the visitor can move as if he were in a real dwelling, from one room to the next one.

To highlight the total naturalness of wood, all the interiors are made of Reale from Boschi di Fiemme collection: oak as created by nature, in its warm dove-grey colour mastered by the translucent and almost imperceptible veil of the transparent oiling.

Fiemme Store Milano will be dedicated to the house and its surface but with a specific target: to make it a Lab, a city point of reference for the world of wellness, a shared group of activities to “feel good” as way of living, not only as way of furnishing your home.

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