UNSCENT 3D PERFUME ANATOMY

Intertrade Group presents UNSCENT- 3D PERFUME ANATOMY, an exhibit taking place at AVERY PERFUME GALLERY, a polyhedral location that will be dressed to match the event’s disruptive scenography. At this location, the primary space for contemporary artistic perfumery in Milan, visitors will be guided on an exceptional journey comprised of immersive sensations and multi-sensory experiences.

With our sense of smell we perceive sensations that open new invisible worlds through imagination and apparitions, which generally come and go, throughout our daily endeavours. The core idea behind UNSCENT 3D- PERFUME ANATOMY is to encourage the effective visualisation of olfactory perception by means of three-dimensional art, thanks to a special collaboration with three young Italian artists.

Roberto Beltrami, the first and only glass master under 30 chosen to teach students at the glass school Abate Zanetti in Murano, leads a team of glassbowlers at Wave Murano Glass. He started his career in glass in his late teens working with some of the best glass masters in Murano like Lino Tagliapietra, Pino Signoretto, Oscar Zanetti and Paolo Crepax. Through his kaleidoscopic glass creations, Roberto shapes the soul of the perfume in its weightless and precious nature.

Paola Tassetti studied art and graduated in architecture from the University of Ascoli Piceno, in Italy, specialising in landscape research. She lived in Kyoto and London for a sizeable amount of time, during which she experimented with attraction to symbolism through studies on canvas and sculpture installations. Her research experience is rooted in different disciplines, including biology, botany, anatomy, archaeology, and architecture. She tells the story of our life emotions as intangible organs, discovering in the imperceptible link between olfaction and vision an interaction with time and experiences that fly by, without any traces of certainty.

Drunkenrabbit, alias Linda Ferrari, depicts a world in which magic is a different perception of reality, a new perception of truth. Her characters live and run free in a fast-paced futuristic scene, where they observe and acquire its paradoxes and discrepancies, transforming them into a new parallel world of fairy tales, where the desired happy ending is never taken for granted. All the artworks of the installation concentrate on the ‘thread’ theme. The thread that ties up time and space. The thread scans the duration and the quantity of the emotions.The invisible red thread joins the lives of two people who are intended to meet. With these compositions the artist analyses different aspects of her daily life, a repetitive gesture that takes her mind away from daily thoughts, an old activity that will get lost in time.

The AVERY PERFUME GALLERY space that hosts the exhibit is a rare example of research perfumery, where you can experience moments with a high emotional content, always in dialogue with artists and designers, new talents and important intellectuals.

A space of visual fascination on beauty. Free from mass-market conventions and logic. Majestic and bizarre in its own way. The boutiques, which today are 20 in 16 different countries, are recognized for their visual setting that represents a mix between the classic and the contemporary, deliberately completely detached from seasonal and fashion trends. They are the symbol of a refined and timeless aesthetic sense and offer an atypical experience in the world of artistic perfumery, with objects and accessories that convey a sense of uniqueness.

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