unduetrestella DESIGN WEEK - NOW, NOW, AND NOW

We are proud to celebrate the 10th anniversary of Unduetrestella, our project focused on art and design for kids founded in 2008 in Milan.

Due to Unduetrestella’s ten year commitment to curating and producing design projects for kids, the Municipality of Milan has decided to recognize the cultural and strategic value of our work over the years and the contribution made to the city and to Milano Design Week.

Thanks to the support of Municipality of Milano, Unduetrestella DESIGN WEEK is hosted in a very prestigious exhibition space: Fabbrica del Vapore, a large former industrial area close to the city centre. Fabbrica del Vapore is an important exhibition space hosting big and international shows dedicated to contemporary art and culture.

Unduetrestella DESIGN WEEK focuses on the most important Italian event dedicated to design - Salone Internazionale del Mobile - showing a special week with creative projects aimed to the kids’world.

Art, design, and creativity are the keywords for unduetrestella DESIGN WEEK’s format who, since 2009, has strived to create and show the most creative solutions to live and grow with kids, cooperating with brands, companies, designers, artists and creative people - Italian and International - involved in the children’s universe.

Now, Now, and Now! is our claim for 2018, announced in a mini preview during 86.Pitti Immagine Bimbo last Januray showing the importance to present and to share products and creativity that is surrounding us now. It is our duty as adults, looking to the next generation, to emphasize the strength and power of childhood along with our responsibilities, adults teaching children to grow up and live in this contemporary world.

unduetrestella DESIGN WEEK’s claim is translated and interpreted in a fun way as a giant children’s recital with 600 square metres of exhibition open space will be set up like a big show on mini stages for each brand.

The exhibition is divided into different thematic areas:

Unduetrestella history and the old friends
unduetrestella wants to celebrate the history of the past ten years, together with t companies who, during previous Fuorisalone editions, have built together unique and prestigious events. An old friend Alicucio has built a carousel ad hoc for the event to not forget to play even if we are old friends.

Unduetrestella scouting and the new friends
unduetrestella desires to show, once again, its strength of scouting and research, to discover Italian and international new brands and companies.

Unduetrestella vintage, the oldest friend
we don’t want to miss the opportunity to have a special corner dedicated to our passion for vintage design and toys.

In addition, unduetrestella collects little surprises and special events, expressly designed for the event, to further enrich the experience of the visitor and professionals.

A special corner will be dedicated to trade magazines with an installation by leftoverdesign with a large blackboard social table.

The set up is designed and realized by Matteo Bissaca, TocTocLAB.

Thank you MT Masking tape for the supply of their products and to historic company Mera & Longhi that has always followed us over the years with its unmistakable candies with herbs and flowers.

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