Living Your Most Fabulous Dream
Via Savona 43
For the first time, the booming child mobility brand CYBEX connects with the world of interior design. With the launch of a furniture and colorful accessory line that amongst others includes a high chair, everything is reimagined to fit seamlessly into the parents’ lifestyle. Leading this exciting collection is internationally celebrated product and interior designer, Moooi owner, and industry rebel Marcel Wanders.
The “Parents” Collection is sophisticated yet playful, allowing parents to continue their cultivated lives, even with little ones in tow. To go one step further, the new range also lets moms and dads pass on their creativity to the next generation through design-forward furniture that seamlessly integrates, creating a dream environment in the home.
The magic of the series lies in the nontraditional approach the collaborators bring to their respective fields: CYBEX founder Martin Pos and Marcel Wanders are both rebels, constantly in search of new ways of working off the beaten track against the establishment. After one fortuitous meeting, these kindred spirits saw that endless innovation was possible by developing a line of extraordinary products that are both functional and lots of fun.
Presentation - CYBEX presentation