Brera Design District

Brera Design District 2016

The Brera Design District, with the sponsorship of Comune di Milano - Assessorato Cultura, Moda e Design (Culture, Fashion and Design Division), houses 152 events, special projects as well as cultural initiatives.
 

The ambassadors of this year’s Brera Design District are Chiara Luzzana, with the project “The Sound of City”, Matteo Thun and Dimore Studio with the designers Emiliano Salci and Britt MorAn.

The theme is  Designing is Listening, it comes from the debate with the artist Chiara Luzzana and Paolo Ferrarini allowing to identify the act of listening as a metaphor, the founding principle of a design and creative project.

The “Lezioni di Design” (“Design lectures”) award 2016 is been given to Giorgia Lupi, Italian information designer who has been working in New York for many years.

“Sleepless night” of the district, the Brera Design Night will take place Friday 15th April with extended opening hours for all the showrooms and a series of special events to enliven the district.

The District’s protagonists

space&interiors @ The Mall Porta Nuova, new important location inside the Brera Extra area of the Brera Design District is an event organised by MADE Eventi, a company managed by FederlegnoArredo.
The Mall Porta Nuova - Porta Nuova Varesine - piazza Lina Bo Bardi 1

Innovation for life. The individual as main focus of the Valcucine project. Every kitchen is designed focusing on the individual and all his needs, on the occasion of the Salone del Mobile, Valcucine displays new versions of their latest collection, Genius Loci, as well as many new finishings.  Valcucine Milano Brera - corso G. Garibaldi 99

Fenix NTM by Arpa Industriale: Iconic Re-naissance Design Inside the open gallery of the Pinacoteca di Brera, reinterprets a selection of design “icons” through a storytelling of timeless projects. Pinacoteca di Brera – Upper-deck open gallery - via Brera 28

Florim announces the relaunch of the brand CEDIT – Ceramiche d’Italia synonym of creativity, elegance and aesthetic research. Forobuonaparte14/N

Special projects

The Brera Design District presents the exhibition "Dear Data” highlighting the most artistic side of the work of Giorgia Lupi, winner of “Lezioni di Design” 2016. Dear Data is a “data designing” analogue project in the form of postcards that Giorgia sent and received once a week for one year. Laboratorio Formentini, via Formentini 10 - 12/29 April

The Sound of City (The Sound Of Milan-Brera) – Work by Chiara Luzzana ambassador of Brera Design District 2016. the creation of the soundtrack of every city starting from its characteristic sounds.  From April 12 on www.thesoundof.city

Brera Design District & Circolo del Design of Turin. www.circolodesign.it

Cultural initiatives

Kinetic garden by Piùarch- via Palermo 1

Borderlight is the name of the installation designed by Non Riservato together with Asterisma De.de.p e Ex-voto in collaboration with Luminae lighting design. Ponte delle Gabelle - via San Marco

The Switch On exhibition – from manual to electrical appliance, curated by Anty Pansera and Mariateresa Chirico with a concept by Sarah Spinelli (studio Pixel) Biblioteca Umanistica dell’Incoronata - corso G. Garibaldi 116

Partners

Comarch is main sponsor and IT Solution Provider of the Brera Design District for the 2016 edition. www.brerasmartdistrict.it

Tissot, Swiss watchmaking brand, “Innovators by Tradition” par excellence, is proud to be Official Timekeeper also in this year’s edition of Fuorisalone.it and the Brera Design District. it.tissotshop.com

CLUBHOUSE Brera in collaboration with the Brera Design District proposes CLUBHOUSE Design Lounge, a Club dedicated to design where design professionals, designers and opinion makers will have the opportunity to exchange views, network, relax themselves and work with a 24/7 wi-fi connection or have a coffee break at any time during the Milan design week. www.clubhousebrera.com

“Historical Workshop” by Leffe, a trip to discover the historical artisan workshops of the Brera district. www.leffe.com

Valverde, the pure water with modern shapes designed by Matteo Thun & Partners,  present its 250 ml Special Edition bottles designed by NABA Nuova Accademia di Belle Arti Milano, made by the students of the Graphic Design and Art Direction three-year course, available in the most exclusive Brera showrooms. www.valverdewater.com

Eataly and the Brera Design District together for the Milan Design Week. the Eataly store in piazza XXV Aprile will house a cooking workshop for kids in collaboration with Design Mood - Free access on reservation  Eataly - Piazza XXV Aprile 10

G.Cova & C. temporary restaurant G.Cova & C. - via Cusani 10

Grammo Milano created for the Brera Design District a set of custom-made biscuits with 9 creative illustrations dedicated to the Milan Design Week. www.grammomilano.com

Rigotondo nursery school will continue this year to receive children and help their parents visit the district leaving them in a safe and comfortable place. The whole initiative will take place on 16-17th April 2016. Rigotondo - Asilo nido, Foro Bonaparte 20

What’s new in Brera

Brera Design Apartment

Brera Design Apartment is the new way of conceiving a showroom. A private space in one of the most characteristics courtyards of the Brera Design District, between via Palermo 1 and via Solferino 11. 100 sqm, 4 volumes with historical finishings design a typical Milanese interior able to house events, meetings, expositions selected or produced by the Brera Design District in an exclusive place that shows a different way of presenting and communicating design.

The initiative sees important collaborations with design companies that chose to share with us their project recognising the space’s power and versatility from a business and communication perspective. Davide Groppi, with the poetic approach characterising his work, designed and produced the lighting system of the space, while Bulthaup proposed for the apartment its B2 kitchen system, which perfeclty fits the place’s need for versatility. Brera Design Apartment - via Palermo 1  www.breradesignapartment.it

Furthermore, during the Design Week the Brera Design Apartment will house the editorial staff of the magazine “HOME! L’abitare esclamativo” working at the long awaited relaunch of the magazine itself.