EthicEra: a new Ethical Era in fashion, design, lifestyle and contemporary art.

EthicEra is more than a cultural platform or a brand. 
It's a new era for sustainability.
A humane and ethical sustainability.

EthicEra is a spinoff of the Ethical Fashion Initiative a program of the ITC - International Trade Centre, a joint agency of the United Nations and the World Trade Organization.
Simone Cipriani, Head of EFI, began the project in Kenya in 2009.
Gradually, the project expanded to Burkina Faso, Mali, Ghana, Haiti, Ethiopia, Nepal, Cambodia, and most recently Afghanistan, Tajikistan, Uzbekistan, Uganda and Cote d’Ivoire.
Ethical Fashion Initiative connects artisans with the fashion and lifestyle industry for mutual benefit. EthicEra takes this movement to the next level: connecting consumers on a global scale.

EthicEra will present during Milano Design Week at Giardino Segreto in Via Durini, 24 curated by Gea Politi and Cristiano Seganfreddo:

A live action and installation from the social enterprise CABES, Ethical Fashion initiative’s local partner in Burkina Faso.  A fabric and textile producer specialized in hand weaving, including over1000 women and introducing premium cotton from Mali and Burkina Faso, along with natural dies. Textile and fabric are used by the most important brand in the fashion world.

A solo exhibition by Kayode Ojo. The artist presents a series of sculptures, photographs, and a video piece exploring the relationship between mass-production and labor exploitation, fashion and contemporary culture.  From his installations to his video and photographic work, Kayode Ojo documents with in his very personal eye social and political actions, such as friends at a club, in their private environments, or a behind the scene of a queer show. While his photographs underline the strong relationship between the artist and his subjects, Ojo’s installations criticize the giant production of the each-day-less sustainable fashion world. The mission of EthicEra is to support ethical labor at a living wage and its presence in this exhibition supports strongly the choice of the artist, as a response Kayode Ojo’s work points out the complexity of the nowadays-fashion industry. 

A dinner featuring a very intriguing ingredient: Afghan saffron from more than 200 farmers that Ethical Fashion Initiative’s program in Afghanistan. Saffron production is a great alternative to opioid production, which contributes to financing terrorist organizations and hence the conflict in Afghanistan. It has a major impact on women's empowerment, as the majority of those involved in production are women, who are more suited for the very delicate work of separate the stigma from the flower by hand.

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Giardino Segreto
From 8th April to 12th April
Via Durini 24, Milano

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