The version of Tobias Lutz about Fuorisalone
What does Fuorisalone mean to you?
For me it’s the place to be after a long day at Salone. I enjoy hopping from event to event, discovering new brands and amazing projects and meeting people in a more relaxed atmosphere. I am happy that things are becoming more clustered around Brera, as it's impossible to travel from one corner of the city to the other. Fuorisalone is great the way it is, but days should definitely be longer during Milan Design Week.
And what does it mean for Milan?
Fuorisalone really is the point that differentiates Milan Design Week from any other design week or fair. Nowhere else you have such a dense programme. Design is all over the city. Because Salone is owned by the Italian association of furniture makers, it is still very focussed on Italian brands. Fourisalone – as a melting pot of many international brands and young design – offers a nice contrast to this.
The place you love the most during Design Week
It’s a love hate relationship: Great evenings often end at Bar Basso where everyone comes together to share their thoughts and impressions after a long day. The morning after I often regret that I went there. What and where to eat during the week? I tend to grab something on the go. Thanks to the quality of Italian food you can actually do this for an entire week without having to worry about malnutrition.
The strangest thing that happened to you during Milan Design Week
In all the years lots of strange things have happened to me at Milan Design Week – usually after 2am and memories are rather blurry…
The key thing you discovered or learned at the Milan Design Week
My biggest learning is that you can’t stick to a fixed schedule during Milan Design Week and you can’t see everything and meet everyone in just one week. At the fair I usually plan my meetings, at Fuorisalone I just let it flow.
Your most significant relationship that was born during the Design Week
Many years ago we met Birgit and Massimo from Designboom. We stayed in touch and our personal relationship grew into a great business partnership.
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