Peuterey and Vespa Join Venture at Milan Design Week
Peuterey Showroom
via Tortona, 31
MILANO
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April 2017
PeutereyXVespa
A new, exclusive collection celebrating the values of two ambassadors of the Italian Style in the world
Peuterey and Vespa will celebrate Milan Design week with an exclusive partnership developing a co-branded see now-buy now capsule collection, which includes a field jacket, a helmet and googles. The collaboration will be showcased in a special installation, located in via Tortona 31 in the courtyard facing Peuterey’s showroom. Visitors will be welcomed in a multicolor “Journey Box”, recreating the atmosphere of a road-trip on a Vespa with screens displaying dynamic images of cities and a fan simulating the wind. Visitors could take pictures while driving the Vespa and immediately share through the social accounts.
3 Aprile ore 10.30am: conferenza stampa presso lo Showroom Peuterey (Via Tortona 31 20144 Milano). EVENTO RISERVATO ALLA SOLA STAMPA SU INVITO.
Dal 4 al 9 Aprile ore 10.00am-7.00 pm: installazione aperta al pubblico presso lo Showroom Peuterey (Via Tortona 31 20144 Milano).
Dal 4 al 9 Aprile Bar della Rina piano -1 Design Supermarket special customization of Lounge Bar&Restaurant powered by PeutereyXVespa.
Exhibition - Installation open to the public at the Peuterey Showroom
Exhibition - Installation open to the public at the Peuterey Showroom
Exhibition - Installation open to the public at the Peuterey Showroom
Exhibition - Installation open to the public at the Peuterey Showroom
Exhibition - Installation open to the public at the Peuterey Showroom
Exhibition - Installation open to the public at the Peuterey Showroom
