Pratesi, Abitabito project
Pratesi Showroom, Palazzo Serbelloni
Corso Venezia 18
MILANO
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April 2017
Pratesi presents Abitabito project. Three installations represent three rooms dressed created with the precious Pratesi fabrics
Pratesi, the Italian luxury home brand, presents the project Abitabito.
Conceived by Alessandro Guerriero and with artistic direction by Denise Bonapace, Pratesi will present a creation of three rooms dressed by an international team of female designers: Fernanda Biagi (Mexico), Lulu Zhang (China) and Giulia Zorzella (Italy), who will respectively create installations of a bedroom, a bathroom and a dining room.
These projects have been realised thanks to the collaboration of Pratesi with the excellent school of visual arts TAM TAM, which organised heterogeneous teams and meetings to exchange project ideas.
Abitabito was born from the play on words abito and abitare, live and to live.
Clothes dress the body and through these the space around: they are the principal way we dialogue with the external, the communication element par excellence, a second skin with which we communicate ourselves to others. Both the clothes and the domestic spaces are realised with unique Pratesi fabrics. Abitabito will work on the symbolic superimposition of forms and materials, until the dressed body becomes a room. Dresscodes will contaminate domestic spaces, until the body becomes decorated and the room dressed.
The installations will be worn like clothes and the visitors can interact within the surrounding space to dress the entire room in Pratesi fabrics.
Pratesi
Fernanda Biagi
Denise Bonapace
Alessandro Guerriero
Lulu Zhang
Giulia Zorzella
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Natasha Perfetti
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Phone +39 02 8728658
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Pratesi, Abitabito project
Miguel Reguero