Elective Affinities

In the design week in Milan from 4 to 9 April the historical Milanese jewellery brand MISANI will present in its boutique in the heart of Brera Sign Filo, the iconic armchair designed by Piergiorgio Cazzaniga for MDF Italia.

 The new MISANI venue challenges the classical norms of traditional jewelry and for this entrusts its furnishing solutions to the silent, but surprising, design of MDF Italia.

In this context, the MISANI collection and the Sign Filo are a perfect combination: the lightness and simplicity of Sign Filo meets the diversity and the pride of MISANI creations.

Fortyfive meters of steel wire with gold finish are drawing the silhouette of Sign Filo whose creation process evokes the ancient fine-jewelry technique of filigree. As for the creation of MISANI jewels, the individual components of the seat are assembled manually by the artisan.

The space will be enriched with an innovative, sensory exhibition realized by Green Bricks under the artistic direction of landscape architect Monica Botta. A vertical garden will emphasise the surfaces and shapes, giving life to an environment exposed to the sweet scent of the arriving spring, and breaking with the linearity and colour scheme of the setting.

For one week the window of the MISANI boutique sets in scene the tale of two brands that have reached the point of arrival in their pursuit of excellence.