The Elidi bloom in Milan
Milan Open Air
Piazza Tre Torri
Aliantedizioni presents the Elidi: flower-bowls which suddenly bloom in the squares of Milan.
On the occasion of the Milan Design Week 2017, Aliantedizioni presents the Elidi, a series of bowls similar to flower corollas that seem to rise from the top of the table as giant translucent water lilies. Designed by Alessandro Loschiavo and Marco Paiani and conceived as lightweight fruit bowls, they are produced in three dimensions in film of translucent polypropylene for food and are obtained by lifting and hooking the petals of a two-dimensional silhouette contained in a very thin package. The Elidi are in fact easy to assemble and disassemble due to the flexibility of the material which also facilitates washing and placing in a simple drawer when not in use. Once the life cycle is expired, the material results fully recyclable.
The presentation will take place in Milan, from 4 to 9 April, in the form of 'photographic raids': every day, in a different site in the city, a few specimens of the Elidi will bloom. In a few minutes a photo shooting will record the sudden blooms able to change the perception of the urban context even if for a few moments only.
Photos by Samantha Acciuffi.