Milano Design Award


La Triennale di Milano
Via Alemagna, 6

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April 2017

The one and only prize that celebrates the best exhibition design of Milano Design Week.

The Milano Design Award is back, an event that since 2011 has been selecting the best exhibition projects of the Fuori Salone prizing the most innovative ones and those able to promote a creative dialogue between product and setup, brand and designer.

Create and organised by elita, realized in partnership with Fuorisalone.it, Istituto Europeo di Design and Valverde and sponsored by Comune di Milano, since last year the initiative is also promoted by the biggest companies linked to the Fuorisalone: 5VIE art+design, Brera Design District , elita - enjoy living italy, Milano Space Makers, Porta Venezia in Design, Tortona Design Week, Triennale di Milano, Ventura Projects and Zona SantAmbrogio.

The award

The purpose of the Milano Design Award is to select, through an international jury, the best exhibition project of the Fuori Salone.
Many are the criteria leading to the choice of the winner, among which are concept, technology, storytelling and engagement, which represent some of the awarded categories.
Among the novelties of this year is the presence of four new awards: Press Choice, assigned by a jury composed by representatives of the international press, The Unicorn for the most innovative and disruptive installation and two connected Lifetime Achievement awards (designer and company).
This year the careers award, relating to the history of the Fuori Salone and assigned by districts, will be assigned to Cappellini as historic company in the design industry and to Tom Dixon for his work as designer.


Milano Design Award 2016 Winner
The best installation of the whole Fuorisalone, selected for the excellent combination of concept, technology, storytelling and public engagement.

Milano Design Award 2016 Best Concept
The installation that proposes the most innovative concept and conveys the most significant values showing future meanings and opportunities.

Milano Design Award 2017 Best Technology
The installation using a new technology or material or proposing a new use of an already existing technology.

Milano Design Award 2017 Best Storytelling
The installation that conveys its message in the best way using the most engaging and effective storytelling strategy and a refined communication also from a graphics point of view.

Milano Design Award 2017 Best Engagement by IED
The installation that stands out creating a bridge between itself and the public, establishing an immersive relationship through the various elements of the setup (place, sounds, lights).

Milano Design Award 2017 Press Choice
The best installation in terms of concept, technology, storytelling and engagement according to the judgement of a distinguished and internationally selected jury of journalists.

Milano Design Award 2017 The Unicorn
The most innovative installation in terms of exhibition method and drawing a new design approach in exhibition design.

Milano Design Award Lifetime Achievement for Designer
Lifetime achievement award to the designer who stood out most for his creativity and who contributed to making the history of the Fuori Salone.

Milano Design Award Lifetime Achievement for Company
Award to the company that has always had a strong link with the Fuori Salone and characterised many of its special moments.


Luca Cipelletti (architect)
Giorgio Di Salvo (designer)
Evan Orensten (Cool Hunting)
Marco Velardi (Apartamento)
Olimpia Zagnoli (illustrator)

Download press release


Milano Design Award




4 Tuesday
5 Wednesday
00:00 - 11:00
Other - Candidates list revealed on the official website
6 Thursday
21:30 - 23:00
Show - Closing Ceremony (invite-only)
7 Friday
8 Saturday
9 Sunday
Find the event
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