#Frette7Rooms: What are you guilty of?

#Frette7Rooms: an interactive experience rich with illusions and multisensory surprises that surround the elegance of home decor in a surreal atmosphere.

Design, art and visual experimentation meet in the singular setting created inside the historic building that houses the brand’s Milanese showroom, where a modern interpretation of the seven deadly sins traces a path of 7 rooms that highlight Frette products while transporting the audience into an alternative gallery between dream and reality.

Within each room - and for every proclivity of the human soul – Frette’s precious and intricate fabrics combine with furniture pieces unconventionally dismantled and reconstructed to reveal an immersive play of contrasts and juxtapositions that engage every sense in the discovery of the unexpected.

The result is a dramatic sequence that mixes the frescoes of the bourgeois ceilings with the bright color-blocked walls, the flawless mise en place with the hyper-contemporary illusions of digital graphics only visible with special lenses, the joined-yet-eternally-separated beds with sudden mirrors that augment the depth of the space and decontextualize each object to amplify their perception in a story of evocations and decorations.

The concept creates a refined and intriguing dimension at the fringes of a theatrical scene, offering an extraordinary stage to the classic bedroom, table and bathroom sets as well as to the new lines specifically designed for Milan Design Week: the capsule collection 'Golden Deco' and the limited edition 'Audrey'.