Event

Usefulness durability lightness: three words for contemporary design

Address

Palazzo Saporiti
Corso Venezia 40
MILANO

Days

4
5
6
7
8
9

April 2017

Saguaro, MiniBookie and InsideOUT, an object, a bookcase and a kitchen: three news of Bauplan and Targa collections, to go on talking about the relationship between man and his environment.

As a the link between people and their environment, design is no longer simply called upon to bestow the aesthetic qualities of craftsmanship on mass-produced objects– something that happened with Bauhaus, which fulfilled the relation between art and machinery. Its purpose is not to develop the aesthetics of mass products either, as the Ulm school did.

Design must take on the task to advocate for new needs: no more “generated” needs, induced by the logic of consumerism, but deeper and more rational demands, in line with a process capable of referring human activity to a more peaceful relationship with its surroundings.

The process is still in its initial stage, but we have no doubt that this is the way to go to appropriately enact present-day design.

USEFULNESS – It is one of the key words of this transformation. It is promoted by searching for rigorousness in the project, rightsizing the product to its essentials and avoiding any waste.

DURABILITY – It doesn’t merely mean solidity: this word includes the concept of good manufacturing, high-quality materials, and attention to finishing details.

This downsizing process, in its search for rigorousness, brings along LIGHTNESS as a by-product.

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