STREAMCOLORS MEETS DLOFT: COLOR ODYSSEY 2016

D Loft, the theatre for digital innovation in Milan, has commissioned an artistic intervention to Streamcolors for the rearrangement of its Media Spaces, in order to dive them into colors and sounds. The new Colors Template has been realized in Co-Design between Streamcolors, DOOH.IT and Music Architecture thanks to a collaborative exchange, directed by D Loft itself, which included technical, artistic and sound contaminations carried on during live co-creation sessions.

Each Media Space in D Loft speaks its own language and uses different technologies, from video mapping to IOT and interactive displays. The result is an immersive and collaborative digital stage where the visitor can interact with projections, intervene on the sound and get a printout of its preferred visual frame as a takeaway.

The digital environment will be combined with a physical presence, the Giphoscopes, analog gif players handcrafted in Italy by Officina K in Turin. Some cult objects that are collecting international recognition as stated by The New York Times in an article on the analogical-digital phenomenon: “our digital culture appears to have a case of analog fever” .

D Loft stage will be open to public, except for private events as indicated in the agenda.

D LOFT

D Loft, an innovative Startup born in July 2015, is a B2B space disposed with the best technologies for digital communication. It offers highly qualified support in building tailored digital experiences, together with the unique value of a community of leading technological and creative partners. D Loft, following the Theatre metaphor, organizes its spaces into two functional areas, On Stage and Back Stage and uses movable and multifunctional furnishing elements designed as they were part of  scenography. 

STREAMCOLORS

A Digital Art Studio funded in 2014 by Giacomo Giannella and Giuliana Geronimo thanks to their experience within artistic direction for gaming, new technologies and communication for Cultural Heritage.  Its uniqueness is to be able to propose complex 3D structures through a proprietary software, which remix and modify color and shape perception by creating a new and unexpected reality that surprises, moves and involves.  

DOOH.IT

System Integrator based in Turin, it implements customized Digital Out of Home communication projects by drawing innovative, interactive and interconnected solutions. DOOH.IT  operates  worldwide  mainly  in  retail,  corporate  and  urban  environments.  Its core interventions belong to technological sectors, from Digital Signage to Digital experience Design, from Social&Mobile Interaction to Internet of Everything, constantly  investing  in  R&D.  

MUSIC ARCHITECTURE 

Creating architecture, shapes, spaces, interior design that have unique and enthralling musical moods and conceiving sound experiences that touch the soul. Music Architecture designs the musical ambiance of a location, creating a strong musical interpretation that works in perfect harmony with the brand’s style and the universe to which it belongs.

GIPHOSCOPE

The Giphoscope is the world first Handmade GIF Machine / Motion Photo Frame entirely handcrafted in Italy by Alessandro Scali and Marco Calabrese at Officina K, Turin. The Giphoscope is a real-life, one-off interactive sculpture that combines technology from the 19th and 21st centuries and turns GIFs, short videos, Vines, Instagram Boomerang and even a single picture into a breathtaking, hand-cranked work of art.