Initial: design for hygiene and sensory brand experience


Via Cusani 4

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April 2016

How to enhance the perception of your Brand

Initial takes part in Fuori Salone Event at Brera Design District with a temporary exhibition from 12th to 17th April showing exclusive products designed to enhance the value of your brand.

Good Luck cafè - strategic location in Via Cusani 4 - is the place where Premium Scenting, the fragrance range for large spaces, and Initial products - designed to enhance hygiene in public places - will highlight their effectiveness to the public.

During the exhibition at Good Luck cafè attendees can experience for themselves the benefits that Initial’s designs and olfactive marketing can bring to a brand – sampling Premium Scenting’s fragrances as they are diffused through patented technology enabling a consistent scent effect true to the fine fragrances in the range.

These exclusive Initial products will be exhibited on the first floor, where you can see the result of our elaborate designs, offering a new perception of hygiene in bathrooms and public spaces to the customers.

On Thursday, April 14th - during the cocktail party from h.18.30 - the Initial team will be available to explain features of the range, strategies and applications.


About Initial Hygiene

Initial Hygiene is a global leader in hygiene services operating in over 45 countries across the world including the major economies of Europe, North America, Asia Pacific and Africa. It provides innovative and environmentally responsible washroom service solutions to organisations across a range of business sectors including public administrations and schools, food and drink manufacturing, hospitality and leisure, medical and paramedical, construction, retail, services and transportation.


For media enquiries please contact: marketing-it@rentokil-initial.com


Rentokil Initial


Esposizione tutti i giorni dalle 10.00 alle 22.00 presso Good Luck cafè, via Cusani 4

Sito Web: www.initial.it / www.rentokil-initial.it

Email: marketing-it@rentokil-initial.com

12 Tuesday
10:00 - 22:00
13 Wednesday
10:00 - 22:00
14 Thursday
10:00 - 22:00
18:00 - 00:00
Party / cocktail - Cocktail party with creation of cocktails studied by Stefano Andreosso barman of Good Luck Cafè in combination with the new Initial fragrance's.The guests will taste, along with a selection of international wines and cocktails, the Mojito Chic Limo
15 Friday
10:00 - 22:00
16 Saturday
10:00 - 22:00
17 Sunday
10:00 - 22:00
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