Event

Shopping&Design

Address

Stazione Milano Centrale
piazza Duca d'Aosta 1
MILANO

Days

12
13
14
15
16
17

April 2016

Fuori Salone’s spotlights are on Milano Centrale for the first time during Milano Design Week 2016. Both an architectural landmark and iconic building, on this occasion, the Station reinforces his dialogue with the city as an urban cultural center as well as a hub for travelers. The shopping mall, that consist of over 100 shops, for variety and quality is comparable to a high street in the city center. Easily accessible by public transport, it includes all product categories such as bars, restaurants, meeting places, boutique from the most famous national and international brands. For these reasons, Milano Centrale is also a privileged venue to host events and be a new point of interest during Fuorisalone. Not surprisingly from 10th to 17th of April the Monumental Atrium will host some unique initiatives promoted by Grandi Stazioni and by its commercial partners.

Inspired a great designer-artist from Milan, Bruno Munari, a mixed group of architects, designers, digital artists, VJs and musicians devised a staged area that includes a synesthetic installation and a set for special live performances.

The fitted space "is a place of orchestration between matter, the users’s perceptions and actions and originates around a "USELESS OBJECT" – made by materials which have already had their

own history losing the scope for which they were produced - and the resulting "USELESS SOUNDS” made by everyday objects apparently unsuitable, and not useful, to make music.

The USELESS OBJECT has no real practical functionality and aesthetics other than stimulate memories. It’s irregular, somehow "done at random, haphazardly". "It doesn’t make anything, it doesn’t get rid of labor, it doesn’t skimp time and money, it doesn’t produce anything of commercial or material use”. Indeed it may not even be there!

The USELESS OBJECT with its ambition of not representing anything deeply, is the ideal device on which the work group is drilled to engage design, which is plagued every day by complex systems recognized as useful.

The installation is completed with a stage area for performances. Each day a new theme will be developed under the direction of the Master Conductor to experiment the unexpected sounds of objects from the industrial tradition of the last 50 years. The a precise artistic vision of every theme will also evolve by the interaction with the public during the open workshops. The result will be unusual performances of USELESS SOUNDS. Find out more information on www.milanocentrale.it

Concept and creative direction: Angela Gianotti - Design Lorenza Croce, Angela Gianotti, Paola

Pagnotta - visuals KIDDDZ, Nadia Zanellato, Matteo Barbeni, Andrea Daddi - musical project

and laboratories Edoardo Giachino - TAKT TIME performance, Edoardo Giachino, Andrea Carattino,

Domenico D'Argenzio, Francesco Fiorante, Beppe Gagliardi, Marco Spina, Umberto Summa,

David Tonetti – arts planner Ludmilla Kiss – construction Kibox, Torino

PROGRAM

April 10th - 17th Atrium Monumental Milan Central Station.

Installation "USELESS OBJECT - Dedicated to Munari"

Live performance "USELESS SOUNDS" every day

From 17.00 to 19.00

Experimental Music Lab "DESIGN THAT SOUNDS", open to the public every day

From 14.30 to 16.00