Fitbit Daily Gym
Opificio 31 // Arsenale
Via Tortona 31
MILANO
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April 2016
Fitbit Daily Gym
Every moment and every location is right to keep fit. This is the driving force behind the Fitbit philosophy, a leader in the market for wearable devices and the Connected Health and Fitness sector, which has chosen the Salone del Mobile in Milan to launch its Fitbit Daily Gym.
From April 12 to 17, from 10 a.m. to 9 p.m. at the Arsenale Esterno c/o Opificio 31 (Via Tortona 31), Fitbit brings the concept of daily fitness into the heart of the Design Week 2016, showing how everyday objects can actually be the best means to keep fit on a daily basis.
The Fitbit Daily Gym recreates four different rooms of the house that become a daily gym to show just how easy it is to find opportunities for physical activity, exploiting the design of everyday objects, such as coloured bags with kettlebell style handles, a low chair to do squats, a pair of headphones with a very long audio cable to skip and a barbell resting on a shelf that, instead of weights, uses books to do lifting exercises.
Fitbit
Technology
Press Office FleishmanHillard
Email: Italy.fitbit@fleishmaneurope.com
Tel: Grazia Coppola +39 344 12 40 304
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