People talk a lot about artificial intelligence and many are afraid of it, but how can we define this revolution in a few words?
As a field of scientific research, artificial intelligence is gaining a lot of attention. I think that very soon we will see this discipline growing in all university faculties, from law to medicine. Of course, there is no artificial intelligence equivalent to human intelligence. We often misuse this term, but in reality it’s basically statistical models that are able to process unstructured data in real time. The shocking thing is that we do not need artificial intelligence to replace most of the work we do. I think that fear comes from here. Dante wrote “fatti non foste a viver come bruti, ma per seguir virtute e canoscenza” ("you weren't made to live like animals, but to follow virtues and knowledge"). We have forgotten to raise our spirits, we are living like animals, doing repetitive and stupid jobs.
What is AI's present? How could a designer use AI today to increase his productivity and creativity?
Little by little we are moving towards artificial intelligence, we are at the beginning and no one at this stage can be optimistic or pessimistic. So far we use models that learn from the real world, watching and listening. They learn to recognize and better reproduce objects, situations, emotions, words, sentences. Now it's difficult and expensive to educate them, and different models don't interact well with each other.
The best results are probably in the field of vision, that is why designers should be the first to use this technology. Thanks to GAN (Generative Adversarial Network) models, we can play with shapes and colours, merging them and blurring the boundaries between different classes of objects. AI is the new muse of the designer.
In the project we need visual cultural references to conceive an evolution of the created object. Thanks to AI I can create artificial images of all that exists and does not exist, I can be guided in daring and unusual visual paths. The designer has to experience this multidimensional visual universe. The latent space, in which the images generated by the GANs move, seems to have been created for designers, as an inspiration for their creativity. It's not just about passive experiences, I can control images generated by AI through my design gesture. Drawing, the primordial form of design expression, becomes the magic stick to direct the overflowing production of AI images. I think there can be a perfect dialogue between those who control the design sign, seen as the ability to design through drawing, and an AI that stores in itself every possible shape. Example: the designer starts designing a new dress, a shoe, a table, a chair, a poster, a website, a storyboard for a film... AI observes the drawing and gives suggestions on how the object could be; it recreates it as a hyper-realistic rendering, and shows different versions and variations. The more accurate and detailed my drawing becomes, the more hyper-realistic suggestions and previews follow my style and aesthetic sense. The system can be trained on my collection of drawings, renderings, photos and capture my design style and start suggesting shapes and colors that are increasingly consistent, or dissonant if I want to understand what I will never draw.