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Amazon presents House in a Box

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Amazon is taking part in Milano Design Week by opening the doors of its new Milan Headquarters to present the House in a Box project, which was developed in collaboration with Studio Ama Albera Monti Architetti

Amazon is opening the doors of its new Milan headquarters to present the House in a Box project, which was created in collaboration with Studio AMA Albera Monti Architetti. The exhibition will be divided into two different types of apartments and will offer visitors the opportunity to explore a selection of furnishings and accessories, including Amazon's new collections, Alkove and Movian, and the handicraft products from the Made in Italy store. In addition, visitors will also have the possibility to experiment innovative services specifically designed to simplify the purchase of household products and will have the chance to observe Alexa, Amazon's voice service, as it interacts with different smart home products.

From 3 p.m. to 8 p.m. on April 11, and from 10 a.m. to 8 p.m. on April 12 and 13 the exhibition will be open to the public, who will have the opportunity to visit the spaces and to take part in guided tours starting every hour.

All the furnishings, appliances, smart home solutions and Made in Italy products presented in the two apartments are available on Amazon's special store dedicated to Design Week: Amazon.it/Designweek



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Viale Monte Grappa 3 - Milan
Open to the public
11 April from 3 PM to 8 PM
12, 13 April from 10 AM to 8 PM

amazon.it/Designweek

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Program
8 Monday
9 Tuesday
10 Wednesday
11 Thursday
15:00 - 20:00
Exhibition
12 Friday
10:00 - 20:00
Exhibition
13 Saturday
10:00 - 20:00
Exhibition
14 Sunday
Focus Event

House in a Box

Address

Uffici Direzionali di Amazon
Viale Monte Grappa, 3, Milano
Map

Map

When

11-13 April 2019
Programma

Brands

Amazon

Designers

AMA Albera Monti Architetti

Tags

Architecture Furniture Kitchen Lighting Technology

Amazon presents home furnishing solutions for every style and budget and makes the purchasing process more convenient and fun. A project developed in collaboration with Architecture Studio AMA Albera Monti Architetti.

Amazon, in collaboration with Studio AMA Albera Monti Architetti, is presenting the House in a Box project. The exhibition will be divided into two different types of contemporary style apartments and will offer visitors the opportunity to be inspired by a vast selection of products including affordable design items, high-end brands and innovative smart home solutions. In addition, visitors will be able to explore Amazon's new collections, Alkove and Movian, together with the handicraft products from the Made in Italy store, and will also have the possibility to observe Alexa as it interacts with different smart home products. All the items featured in the exhibition are available on Amazon's special store dedicated to Design Week: Amazon.it/Designweek.

The exhibition will be set up inside Amazon's new headquarters in Milan, in Viale Monte Grappa 3. On April 11th, from 3.00 pm to 8.00 pm, and on April 12th and 13th, from 10.00 am to 8.00 pm, the showroom will be open to visitors, who will have the opportunity to explore it at leisure. Visitors will be able to find more information on the products directly on Amazon.it simply by scanning the SmileCode linked to each item displayed. Visitors will also have the opportunity to take photographs as they walk along a pathway featuring various optical illusions. For customers who wish to enjoy a personalized exhibition experience, guided tours will be organized every half hour.

The exhibition will also offer the opportunity to experiment with new features dedicated to the purchase of furniture: Amazon Augmented Reality, which allows you to view products directly in your home, Amazon 360 Spin, which allows you to view products from all angles, and Discover, a functionality that allows customers to filter items according to their style preferences and provides personalized recommendations from a selection of thousands of products.

The set up of House in a Box was made possible thanks to the collaboration of brands such as Huawei, Lavazza, Alessi, Argoclima, Baldiflex, Bticino, Candy Hoover Group, Ecovacs, Moleskine, Moulinex, Rowenta, Philips Hue, Samsung.

Brands

Brands: Amazon

Designers

Designers: AMA Albera Monti Architetti

Tags

Tags: Architecture Furniture Kitchen Lighting Technology

www.amazon.it/Designweek

Program
8 Monday
9 Tuesday
10 Wednesday
11 Thursday
15:00 - 20:00
Exhibition
12 Friday
10:00 - 20:00
Exhibition
13 Saturday
10:00 - 20:00
Exhibition
14 Sunday
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