Re-Engineered Humans - WRÅD Radically for Biffi Boutiques

During Milan Design Week the store Biffi Boutiques in Corso Genova will launch WRÅD Radically for Biffi Boutiques, an exclusive collection of innovative and sustainable products by WRÅD, which will also features two limited editions of GRAPHI-TEE™ Endorsed by Perpetua, the only t-shirt in the world dyed with recycled graphite powder in dynamics of circular economy. GRAPHI-TEE is a winner of the Best of the Best RedDot Product Design Award. The graphics of the collection are designed by artist and WRÅD co-founder Silvia Giovanardi, and are inspired by the expressions and values of the Italian Radical Design movement.

For the launch of the capsule, the windows of the store in Corso Genova will host Re-Engineered Humans installation, a manifesto of the need to re-align our mindset with the needs of our planet and people.

WRÅD, focus design company with its own brand launched in 2016, rises from the desire of its three co-founders Victor Santiago, Silvia Giovanardi and Matteo Ward, to re-imagine the fashion system, one of the most polluting worldwide, through education, innovation and design. WRÅD Radically for Biffi Boutiques is a a purpose-led project finding a tangible dimension  in the Biffi Boutiques store in Corso Genova. A manifesto which transcends the fashion system as an expression of circular business models and of a new idea of product - which needs to take on a functional role for society and the planet. A service capable of generating real value for all.

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