Marmellate project by Marcello Maloberti
8-14 April 2019
Born to celebrate the strong collaboration between Herno and Miart, Herno will host the artist Marcello Maloberti with a multimedia task in their new store in Via Monte Napoleone 3, titled Marmellate.
Thru a visual alphabet based on graphic signs overlapping, Maloberti’s images combining art history and fragments of ordinary life, will extend from the store’s windows to its interior, thru animations on LED walls, photography and collections of works on paper.
The collage forms the basis of Maloberti’s language, from both a formal and conceptual point of view, it often coincides with the initial phases of the creative process: this instinctive collection of ideas and images that transmits the energy of contemporary being, characterised by a fast overlapping of visual stirrings, technological advances, memories from the past and contemporary visions. In the words of the artist: “Marmellate means a jam on ideas, visions from archive, an images’ archeology.”
Works of art: courtesy by Galleria Raffaella Cortese, Milano
Herno
Brands: Herno
Marcello Maloberti
Designers: Marcello Maloberti
Exhibition - Herno - Marmellate project by Marcello Maloberti
Exhibition - Herno - Marmellate project by Marcello Maloberti
Exhibition - Herno - Marmellate project by Marcello Maloberti
Exhibition - Herno - Marmellate project by Marcello Maloberti
Exhibition - Herno - Marmellate project by Marcello Maloberti
Exhibition - Herno - Marmellate project by Marcello Maloberti
Exhibition - Herno - Marmellate project by Marcello Maloberti