Reflection, design driven by the future

From 9 to 12 April 2019, on the occasion of Milan Design Week, the School of Design of Politecnico di Milano and Habits design studio in collaboration with Braun, present "Reflection, design driven by the future", an experiential event through which to imagine a future closer to new lifestyles.

The exhibition path inside Habits studio begins with an introspective exhibition area that narrates the philosophy of the historic German company Braun, through their traditional and contemporary products and an interactive video installation.

A second area presents a summary of the projects developed in the last 3 years by 150 future designers in a experimental laboratory course called SMART Design, organized by Braun together with the School of Design of Politecnico di Milano, MSc in Integrated Product Design, and Habits design studio: an experience that demonstrates the courage of a historical brand with a great tradition, to explore innovation.

The outcomes of the laboratory describe a new natural dimension and an unexplored relationship between users and objects in a technologically advanced domestic environment. In this context, the term Smart is used with a different meaning: a product is smart not because it imposes technology but because it focuses on the needs of the user. 

This exhibition focuses on the vision developed for and with over 150 young future designers. The design proposals are organized in six microareas and represent an interesting transversal selection of new trends that relate to primary themes - such as eating, drinking and clothes care. 

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