L'île de Serge

SELECTED

Serge Ferrari, the world leader in flexible composite materials, is back in Milan for the second year in a row, with a project created and designed by Italian designer Sara Ricciardi. The installation will be starring the French brand’s entire outdoor range (furniture and yachting), including the brand new Batyline Elios line, which combines the softest touch and the highest standards in terms of technical performance, two unique qualities that have made the group world famous.

For Milan Design Week 2019, designer Sara Ricciardi was asked to share her vision of Serge Ferrari and its products in a beautiful indoor-outdoor venue, in the heart of the 5VIE district. “L'île de Serge” spotlights the brand’s various lines in a single ecosystem, while highlighting is the company’s ability to apply its products to all kind of projects. The atmosphere is made complete by the scent of coconut and the soundtrack featuring sounds recorded at the factory. An immersive experience into a peaceful island environment.

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