pulse

SELECTED

Yamaha Design Laboratory makes a return to Milan Design Week—one of the world’s largest design-related events—for the first time in 11 years. The Laboratory’s exhibition, titled pulse, will feature four sound-related installations that highlight the pleasure found within complex mental and physical states.

For four years, from 2005 to 2008, Yamaha Design Laboratory presented designs showcasing the Yamaha world view at Milan Design Week. Directly experiencing the responses of attendees from around the world helped the Laboratory to further develop its design philosophy and more clearly define the identity of Yamaha design. Now, for the first time in 11 years, the Laboratory will once again participate in the event, exhibiting four new designs that showcase Yamaha’s world view.

For the theme of the exhibition, the Laboratory chose pulse, a word that expresses the beating of the heart, the rush of excitement, and by extension our emotions. Through its design of musical instruments and more, Yamaha has made an impact on the pulse of its customers by offering a richness that is complex and full of contradictions: the differing perspectives of the players and the audience, the difficulty and enjoyment that come with practice, or the feeling of oneness with one’s instrument when absorbed in a performance.
Further refining the appeal to the pulse of the performers, creators and listeners, this exhibition will feature four designs that each offer an experience that is uniquely captivating. These experiences will make the heart race by highlighting the pleasure found within complex mental and physical states for which a word as simple as "emotions" falls short.