Event

The Light Gate meets The Creative Academy

When

8-14 April 2019

The Light Gate, iGuzzini’s new space in Milan dedicated to the culture of light, offers the public at Milano Design Week an unmissable emotional journey through the exclusive Creative Academy ‘UN-REVEALED’ exhibition and a new Light Experience

 

iGuzzini illuminazione, an international leader in the architectural lighting sector, and Creative Academy, Richemont’s Corporate School of Design and Applied Arts, are among the highlights of Milano Design Week 2019.

At The Light Gate (via Brera, 5) - the new iGuzzini headquarters designed by Atelier(s) Alfonso Femia - the company from Recanati and the school present the exclusive exhibition, UN-REVEALED| Shaping secrets. The exhibition was made possible by the partnership with the Cologni Foundation for the Métiers d’Art and presents design objects created by 20 Creative Academy students from 12 countries worldwide.

Inspired and guided by the iconic collection of high jewellery, “Le Secret” by Van Cleef & Arpels – a renowned Richemont Maison – and by its own artistic background, the young designers worked closely with exceptional Master Craftsmen: Giordano Viganò, master cabinet-maker, Mario Dossi and Roberto Fumagalli from Fumagalli & Dossi Plaster Casting, to conceive a set of unique objects intended for keeping a secret.

The “secrets” have taken on polyhedral forms in wood and plaster, the chosen materials of these great masters, and are presented to the public as a set of metamorphic objects, each intended to conceal and reveal its secret. Sharing creative ideas and looking for new solutions means that each project is the result of a common language of hands and minds. The set of objects created for the occasion is revealed little by little as the visitor journeys through the maze created by the duo Zanellato/ Bortotto – excellent coordinators of the project and curators of the sets – and its unique effects based on light and shade, reflections and niches, curtains and screens.

For iGuzzini, this is the perfect opportunity to let the public at the Fuorisalone into The Light Gate, the new meeting place where you can discover and explore the theme of light and its infinite variations. Designed as a fluid and multi-functional space, The Light Gate offers visitors a new way of experiencing light: The Light Experience, a place where you can get hands-on experience of iGuzzini light, is divided into two distinct moments. At first, visitors are able to appreciate the lighting effects as told by a narrator and animated with sounds, music and images through an immersive experience of ‘pure’ light. The light then becomes ‘applied’ and interacts with the objects and matter to reveal the secrets.

 



Download press release

Brands

Creative Academy
iGuzzini

Brands: Creative AcademyiGuzzini

Contacts

Ketchum - Press Office - Iguzzini-ITA@ketchum.com

Elena Langiu - elena.langiu@ketchum.com

Silvia Badanai - silvia.badanai@ketchum.com

Creative Academy

Elisabetta Grabar - elisabetta.grabar@creative-academy.com

 

Program
8 Monday
18:00 - 22:00
Press preview - Press Cocktail + Guided tour
9 Tuesday
01:00 - 01:00
Exhibition
10:00 - 22:00
Exhibition
17:00 - 18:00
Meeting - Alessandro Mari, Creative Director of Holden Studios, gives a talk entitled Tell a secret to keep it: a story of shadows and light which reveals the secret of storytelling
10 Wednesday
10:00 - 18:00
Exhibition
01:00 - 01:00
Exhibition
11 Thursday
17:00 - 18:00
Meeting - Alberto Cavalli, General Director of the Cologni Foundation, gives a talk entitled The Secret of Secrets: craftsmanship and competence, which focuses on the secrets of the Master Craftsmen
10:00 - 22:00
Exhibition
12 Friday
10:00 - 22:00
Exhibition
13 Saturday
10:00 - 22:00
Exhibition
14 Sunday
10:00 - 22:00
Exhibition