Escape from your usual tram tram. Enter the world of Beko.

Beko, Europe's second largest brand of free-standing appliances, invites visitors to board a very special tram where they can enjoy a unique experience and discover the brand's values and mission as they travel through the streets of Milan's city centre.

Passengers will experience the world of Eat Like a Pro - healthy but tasty eating - with finger food prepared by Chef Alessandro Borghese in line with the Beko product philosophy. Passengers on the Bekotram will be taken away from their usual habits, literally away from their usual routine, and led to discover new healthier, more balanced eating. They will go on a journey devoted to wellness at the meal table led by Chef Alessandro Borghese, with his creative advice and inseparable appliances.

Everyone will be able to see for themselves how the technology in Beko appliances has been developed to provide concrete support in everyday life, while Alessandro Borghese's healthy recipes will be a practical demonstration of how to eat a better diet without changing your lifestyle.

The Beko tram is in keeping with Beko's Eat like a Pro philosophy, which includes a partnership with FC Barcelona in order to promote a healthy, tasty diet. The campaign exploits the notoriety of the Barça champions, who are able to get children involved through recipes prepared by the nutritionists that work for the Catalan club. Beko's practical, smart technology - supported by the celebrity Barcelona players - aims to provide families with concrete help to make sure the next generation eats in a healthier way.

The Beko tram also promises to entertain and thrill passengers thanks to a very special on-board theatre company, which will amaze you with their amusing performances. Innovation, simplicity, fresh ingredients and food design: the Beko tram has a limited number of seats for an unconventional experience consisting of fine cuisine and entertainment.

FREE EVENT - SUBJECT TO AVAILABILITY - BOOKING REQUIRED: www.bekotramtram.it