Deesup: Km Zero Iconic Design

Deesup: “KM Zero” Iconic Design The first Italian marketplace to sell and buy second-hand iconic design, launches the "Km zero" Iconic Design on the European market, extending its offer with pieces never used and equivalent to new. Appointment at "The Loft 26, by Deesup", via Tortona 26, in the heart of the Tortona Design District, for the Milan Design Week (9-14 April 2019).

Press Preview 8 April, 6 - 8 pm

MILAN – 03/04/2019 – The KM zero, exclusive and guaranteed: this is the innovation that Deesup - the first Italian marketplace for second-hand branded design - leads to the Fuorisalone 2019, from 9 to 14 April in Milan.

Appointment at “The Loft 26, by Deesup”, an industrial space located in the heart of the Milan Design District (via Tortona 26, from 10 am to 8 pm). In “The Loft” will be possible to admire timeless “KM Zero” design pieces - equivalent to the new and ready for delivery - and meet the first Italian online marketplace of second-hand designer furniture, a curated and exclusive channel born to value iconic design.

The Story

The idea comes from a direct experience of the two founders, Valentina Cerolini and Daniele Ena, partners in life and in business - struggling with the start of their first home. <<We are both design lovers - explains Valentina – we dreamed to furnish our apartment with pieces that represented us, but we couldn’t spend a fortune>>. A problem faced by many people, often forced to give up and go for low-cost solutions or imitations.

<<We realized - says Daniele - that the obstacle could become an opportunity: there were people who wanted to buy iconic design items and people that wanted to sell them. We aimed to let them meet>>.

Today the marketplace has a SHOP with hundreds of furniture products, lighting and complements of high-end brands (such as Cassina, Zanotta, Foscarini, Poltrona Frau, Flos, Artemide) with a "story" to tell. <<Our goal - continues Valentina - is to make the re-use the new design consumer design experience: the sustainability is a value, in this prospective the circular economy becomes an opportunity for everyone >>.

Opportunity for privates, but also for professionals.

The 2019 represents a turning point for Deesup with the KM zero design. <<We have decided – says Daniele - to focus on distributors and showrooms, to guarantee a faster supply and a quality standard equivalent to the new one. By June 2019, half of the products on the shop will have the label of the professional seller >>.

A choice that is boosting sales also internationally: 40% of orders currently arrive from Europe (Germany, Belgium and the UK in the lead), a trend in constantly growing.

In 2018 Deesup took part in the acceleration program dedicated to startups in the Lifestyle sector, taking place at LUISS ENLABS, a business accelerator part of LVenture Group holding, in the new offices of Luiss Hub in Milan.


Deesup is the first Italian marketplace for second-hand branded design where you can sell second-hand design and buy selected design brands. Our mission is to give a new value to all the design objects we no longer need and make branded design accessible for everyone.


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Brands: Deesup





+39 347 5564 834 Valentina

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