When design meets Dyson and turns into the “dArk CUBE” designed by Cristian Russo and Marco Pietro Ricci (dArk Studio)

Dark confronts with the tradition of architecture drawing from the essence and enhancing the story. 

At the same time wants to rediscover and break it, creating a starting point and finding a new path for each project, which becomes an opportunity to communicate, excite and respond to the needs.

The concept designed for Dyson creative project in Ventura - Lambrate Location is closely related to what the company offers in its products: innovation, originality and comfort for the consumer. Our project wants to give the art installation, a unique identity in the surrounding, to show clear and distinct to the observer.

The architecture foundation are volumes and light. With dArk CUBE we used the purity of forms cut by a light blade, to create a parallel dimension , leading the visitor inside, and the darkness inside was chosen to exalt the senses through light and air, which are the heart of the products presented.

The "dArk CUBE" enhances the elements through the form, melting into a perfect combination of design and installation