REDO Super Supermarket

The REDO Super Supermarket is designed to resemble the familiar supermarket that people know and feel comfortable in. However, looking closer, you will see that the displayed products are production remnants that have been transformed and “REDOne” into new, beautiful and creative ’art pieces’.

The concept was developed in collaboration with former Design School Kolding students who and now run the design agency Femmes Régionales. The details of the supermarket products were crafted by three designers who recently graduated from Design School Kolding. Susanne Nors, Alberto Bellamoli and Sisse Falster have invented, transformed and developed the various works of art with a playful and experimental approach to the material. What happens, for example, when you dip silk ribbon into glue or melt lime - plastic with a fan heater? Suddenly soft leather has become part of a roll of toilet paper; cabbages are sprouting from discarded muffin pans and red wine bottles grow out of polyurethane plastics. Each product has been packaged in new bottles, tins or boxes and organised in almost military style on shelves and racks placed in long aisles – all marked with a label indicating what company the applied material comes from.

Altogether 15 independent companies have agreed to be co - players in the project:

Easyfood

ECCO

EWII

Republic of Fritz Hansen

Kelsen Group

KMC International

Kopenhagen Fur

La Glace

Montana Furniture

Pressalit

Solar

Vola

Plus Pack

LEGO

KVADRAT