Stories

Molteni&C

Molteni&C is a company with advanced technology and a longstanding tradition. In the 1970s, it started to define its identity by following two routes. First, it implemented ongoing research in the sector of modular furniture, developing with Luca Meda's designs a number of solutions suited to all parts of the home, from wardrobe to living room and study/home office. Modular systems such as 505, 7volte7 and Pass, to name but a few, are designs in constant evolution, both in technical and construction terms, as well as in function and comfort. They have been highly successful and Molteni is considered a leader in this sector.

 

Since the 1980s, in particular, Molteni has proposed a large collection of single pieces that can with the modular furnishings create a home of simple elegance. From the types bound to the collective living memory, characteristic of the designs of Aldo Rossi, it came, in the 1990s, to produce furnishings such as those designed by Jean Nouvel, in which essence blends with advanced technological solutions, a research terrain that has always distinguished the company.

 

The company made a dual choice. On the one hand, to maintain sophisticated craftsmanship in-house, as regards material know-how, careful finishes and product customisation. On the other, the company has always developed its research on the terrain of technological research, with the ongoing experimentation of innovatory solutions. Molteni furniture incorporates the expertise of a long craft tradition plus innovatory technological quality, which facilitates the life of the user but is in no way ostentatious. When talking about Molteni, people also speak of hidden quality, alluding to the technical, functional and material quality present but often unseen in its furniture. Molteni quality is well known in Italy where the group is based, but also internationally, because the company exports to the leading world markets.

 

 

 

80!Molteni - designers tribute from Molteni&C Dada on Vimeo.


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Molteni&Co

Via Gioacchino Rossini 50 
20833 GIUSSANO (MB)
Italia

Website
www.molteni.it

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Design Week

The point of view of the company

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The role of Milan
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There can be no doubt that Milan is now considered the capital of design. Proof of this are the thousands of people who flock to Milan from all corners of the globe during the design week. Designers, dealers and design buffs invade the city giving rise to a unique world event in terms of both importance and numbers.

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What do we expect from the Design Week
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The Design Week is clearly the moment in the year in which to appreciate the latest trends and changing tastes in contemporary living and to compare your own ideas with those of other companies and designers.

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Salone and Fuorisalone
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Salone and Fuorisalone are both key moments of the design week. Molteni&C, among the founders of the very first Salone del Mobile in 1961, considers the Salone furniture tradeshow as a pivotal moment of every year in which to present its new collections and exchange ideas with distributors, contractors, the Press and all its international negotiating partners. Another thing altogether is the Fuorisalone, considered more as a fun time in which to promote one’s own business culture to a broader and more variegated audience.

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Our most memorable event
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Last year the Molteni Group celebrated its first 80 years with the 80!Molteni exhibition at Milan’s
Galleria d’arte Moderna. Open for almost 80 days, from 14 April to 30 June 2015, in the magnificent rooms of the gallery’s Permanent Collection, restored by Ignazio Gardella, the exhibition, curated by Jasper Morrison, was enjoyed by more than 13,000 visitors, 5,000 in the week of the Salone del Mobile alone. The 80!Molteni exhibition was then moved on 20 November, during the entrepreneurial culture week, to Molteni&C’s headquarters in Giussano, converted for the occasion into a permanent industrial museum. Designed by Jasper Morrison, with the coordinated image of Studio Cerri & Associati, the Museum traces the history, innovation, research and quality, through a permanent display of 48 iconic products and original prototypes of the Group’s companies: Molteni&C, Dada, Unifor and Citterio.

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How has the audience changed over the years
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Over the years, Milan has successfully involved not only the experts in the sector, but also a much broader and increasingly international audience of design and culture enthusiasts, attracting museum and designer week directors to the city from all over the world and becoming a showcase and an opportunity for cultural exchange in the design sector.

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The role of social media
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In order to communicate with as many people as possible and to spread the concept of casa Molteni, it is vital to talk through different media and different channels. During the design week, furniture and design lovers create communities and follow blogs, they look for new contacts and stimuli via the social networks. To this end, we have produced a number of video capsules for social media as well as a video teaser for launching new products. The speed of information exchange and the chance to swap opinions give top-quality brands such as Molteni&C and Dada the opportunity to get ourselves known in an increasingly viral way, also on the “grapevine” of customers and those who love our brand’s traditional values, our long-standing presence in the market and our innovative verve.



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