Lexus – An Encounter with Anticipation

At Via Tortona 32, Lexus presents “An Encounter with Anticipation”, created and designed by Formafantasma The exhibition concept is based on the theme of anticipation and transparency. The event will lead the visitor to discover the essence of craftsmanship of the Japanese brand, observing how technology and the stylistic approach are translated into an experience which is both aesthetic and emotional: anticipating the dreams and social demands, the exhibition conveys the way Lexus imagines the future, giving the public new form able to surprize and amaze.

The star chef Yoji Tokuyoshi will express the theme of trasparency in a culinary experience. Also this year the Lexus Design Award will be rewarding emerging talents in international design with a highly qualified jur, including Paola Antonelli, Director of the Research and Development department of the MoMA.

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