Event

Bath Time Good Time

Address

Foro Buonaparte 60
Foro Buonaparte, 60
MILANO

Days

April 2016

An exhibition showing innovative concepts for future bathroom products, dealing with time as a new constraint to mark the future design approach of the company in order to be recognized as a unique think thank.

BATH TIME GOOD TIME will be the headline of the event.

It will take place in a former art gallery located in Foro Buonaparte 60, in the heart of Brera Design District. The space is very appropriate for VitrA’s innovative approach: neutral and minimal, leaving the main focus on the results of the conceptual design research.

The event – curated by Erdem Akan, VitrA Art Director – will focus on 8 projects created by the VitrA Design Team and international designers Sezgin Aksu, Jozeph Forakis, Diego Grandi, Setsu & Shinobu Ito, Sertan Özbudun, Terri Pecora and Mario Trimarchi.

BATH TIME GOOD TIME, as its title suggests, will investigate a new criterion – time – as a source of inspiration for designing new spaces and products that promote intimacy, beauty, relaxation, meditation, privacy, care, memory and balance. Not only will the exhibition feature innovative concepts about future products, it will also introduce the new design approach behind VitrA’s ambition to become a unique think tank in the field of bathroom spaces.

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