FASHION RADAR Unique Fashion Objects


DressYouCan Showroom
Corso di Porta Ticinese, angolo via Mora 1

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April 2016

FASHION RADAR Unique Fashion Object

What if women could show-off a different iconic dress everyday without having to face the compulsive shopper sense of guilt? What if those same women, or other women, could raise money by renting their own wardrobe, thanks to the sharing economy advantages that DressYouCan, a most innovative startup, applied to the world of fashion? An infinite wardrobe where women can find luxury fashion clothing and accessories at reasonable prices. With DressYouCan they can choose, enjoy and return without the burden of buying something they might not wear ever again. The cornerstone of DressYouCan project is the breadth and diversity of its online catalog (dressyoucan.com), that ranges from most famous fashion brands prêt-à-porter collections items, to vintage originals from legendary ateliers, to Italian haute-couture emerging designers.Clients throughout Italy can enjoy DressYouCan online service or visit DressYouCan showroom located in Milan historic center, right by the Colonne di San Lorenzo. A showroom which is not a statical showcase, but an inspiring place where designers, stylists and all sort of artists get together and create a new conception of experiential marketing.There, upon appointment, it’s possible to try all of DressYouCan catalog dresses, receive personalized styling tips, test new products and, most of all, enjoy the luxury of pay-per-use in fashion.For the 2016 edition of Salone del Mobile, DressYouCan showroom changes its look and, once again, becomes the crossroad of  fashion and design right in the heart of Milan. Together with Radar, italian-french exclusive design furniture brand, renowned  for the charm of its timeless creations, and ArtRooms, web platform for artists,  DressYouCan showroom will display a combination of high-fashion clothing, furniture items, accessories and colors.Through this inititative, DressYouCan strengthens its bond not only with young and talented fashion designers, but also with the world of design as a whole.DressYouCan Clients and visitors will have the opportunity to take a look both at the new collections of DressYouCan fashion partners and at Radar home furniture, accessories and lighting solutions.The breezy pret-a-louer collection of DressYouCan produce a creative and functionality synergy with the minimal art of the partners collection even thought nearly opposite.Creativity and arts is also the focus of ArtRooms. This innovative web platform is a collective of many artists and painters where they can not just show their arts but moreover sell or rent to company and private.During the event ArtRooms will enhance DressYouCan show room with the works of two artists: Massimo Divenuto, also player, and Maria Saggese, a very young artist, a new technique experimenter.

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Caterina Maestro 

+39 348 6355427


12 Tuesday
11:00 - 19:00
13 Wednesday
11:00 - 23:30
Party / cocktail
14 Thursday
18:00 - 23:30
Reserved party - Private Cocktail Party
15 Friday
11:00 - 19:00
16 Saturday
11:00 - 19:00
17 Sunday
11:00 - 19:00
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