Failures. Process Beyond Success


Cascina Cuccagna
Via Cuccagna, 2/4

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April 2016

Failures is about the process beyond success: stories of setbacks, of broken paths that lead to new perspectives. An insight into some hidden sides of designers' and producers' daily work, with products, prototypes and unique pieces by design masters as well as contemporary designers.

FAILURES. MAIN EXHIBITION Failures examines what is left behind the scenes in the design world. Failures is about the process beyond success: stories of setbacks, stories of broken paths that lead to new perspectives. The main exhibition displays a wide range of unique pieces that never made it out to the factory: prototypes by real masters such as Aldo Rossi, Alessandro Mendini, Ettore Sottsass, Marco Zanuso, Anna Castelli and Richard Sapper, owned by museum institutions of prestigious brands such as Alessi and Kartell. Moreover, you will find research products by renowned contemporary designers as Riccardo Blumer and Francesco Faccin.


These pieces may be considered “failures”: for many different reasons they missed their goal or moved far away from the original project. Mistakes, imperfections and unpredictable contaminations are the focus of the exhibition. They are shown as being the rule rather than the exception, even and especially in projects by eminent designers: the real ability seems to be to welcome these aspects and integrate them into the creative process. Exposing failures is a chance to show the real value of research and experimentation: it’s a way to celebrate the process as the driving force of innovation, beyond the imperative of short-term success.


TRIALS - COLLECTIVE EXHIBITION Next to the main exhibition, in the room called Capriate, a selection of young European designers displays a heterogeneous range of products, prototypes and auto productions, showing their processes and the stages of their research. Trials are like “free-practice sessions” in which designers get free from the obligation to succeed in the short-term: a framework of experiences telling how untamed experimentation can lead to innovation.


VENTURES The other rooms of the Cascina are dedicated to established design studios and companies that create value through research and development. We asked exhibitors to present their products telling stories about their “making of”, showing evidence of the process that led to the final outcomes. 

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12 Tuesday
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13 Wednesday
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Workshop - Soul Trainer | Ferdi Giardini
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Meeting - Ivan Bargna | Le immagini e gli oggetti
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Party / cocktail - Giconda Radio | Dj Set
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Presentation - La Fioreria Cuccagna | Aulia, vases and pots in bio-material made by waste with Elena D'Abramo
14 Thursday
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Party / cocktail - Giconda Radio | Dj set
18:30 - 19:30
Meeting - Elisa Honkanen and Smarin | Unexpected Twins - Designers Talk
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Workshop - La Fioreria Cuccagna | Giardinaggio Planetario con Gianumberto Accinelli e Sandro Degni
15 Friday
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Workshop - Laura Piacquadio | La decorazione funzionale
16:30 - 17:30
Workshop - La Fioreria Cuccagna | Gli errori della natura con Gianumberto Accinelli
17:30 - 19:00
Workshop - Spazio Lab | Dell'errore e dell'incidente
19:30 - 21:00
Meeting - FuckUp Nights | Special Edition #2
16 Saturday
11:00 - 13:00
Workshop - La Fioreria Cuccagna | Piantine! Watercolor and drawing course with Thomas Cian
18:00 - 20:00
Presentation - Archistart | From Sketch to Reality
20:00 - 21:00
Party / cocktail - Acid Castello | Live set
17 Sunday
15:00 - 16:30
Workshop - La Fioreria Cuccagna | Fatti il mazzo Failures Edition
15:00 - 16:30
Workshop - Spazio Lab | Dell'errore e dell'incidente
19:00 - 19:30
Meeting - Paola Sommaruga | You're entering where no one else ever dares to, you are pure illusion
19:30 - 20:30
Party / cocktail - Giconda Radio Dj Set