Yamaha Design Exhibition "&JOY"

The lifestyles we lead have changed in tandem with the on going developmentof culture. We believe that the quintessential essence of culture is timeless, as are the values that enrich people's feelings and emotions. In this design exhibition we have addressed these—the fundamental, universal values for which we all yearn—as "JOY."
Musical instruments have incorporated the latest technologies of their day as they evolved, and similarly, the ways we enjoy music and the technologies we used to do so have also changed with the times. However, there is a universal aspect to the deeply emotional relationship between people (both performers and the audience) and tools (instruments and audio equipment), that is fostered by sound and music. Here we have focused on three scenarios in which people can experience "JOY" through association with a range of musical instruments and audio equipment.