Design NO BRAND - The other side of cardboard

In the context of Design NO BRAND, organized by MilanoMakers, Angelo Lussiana presents a selection of his creations.

Angelo Lussiana designs and creates everyday objects in cardboard, ranging from home decor to games for children, from lighting to fashion accessories: while reinterpreting everyday objects, his style is unmistakable for how he uses the material. The cardboard, seen as a poor material, intended to be used only as packaging, under its able hands becomes a new material, which turns into something unthinkable, diametrically opposed to its own nature: cardboard becomes "fabric", flexible to become a handbag; becomes "rock" to withstand the shocks and pressures of normal use; it becomes part of the mechanisms necessary for the functionality of the object, hinge or gear; it becomes art and design at the same time, in a mix of functionality and aesthetics fill with the need to astonish, to respond to fantasies coming from childhood and at the same time projected towards unexplored worlds. What Angelo wants to show is the soul of the material, its essence, hidden in the other side of the cardboard.

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