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Dettaglio Comunicato

FUORISALONE AT ROSSANA ORLANDI 2011

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LOCATION:
INDIRIZZO:
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PUBBLICATO DA:

SPAZIO ROSSANA ORLANDI
via Matteo Bandello, 14
San ambrogio
(10 April)

PERIODO:

dal 12 April 2011 al 17 April 2011

12th-17th April 2011
9.00 – 20.00

GALLERY

JAIME HAYON FOR SE, KUTANARI CHOEMON AND METALARTE – JASPER MORRISON FOR PUNKT– NAOTO FUKASAWA FOR +-0 – NIKA ZUPANC – SCHOOL OF ART INSTITUTE OF CHICAGO – KONSTFACK – CHRISTIEN MEINDERSTSMA FOR THOMAS EYCK
SHOWROOM
HUMBERTO AND FERNANDO CAMPANA FOR BERNARDAUD – MUUTO – PIET HEIN EEK
OMER ARBEL FOR BOCCI- MANUELA CROTTI
COURTYARD
GARDEN AT HOME – JAMESPLUMB - QUENTIN GARREL FOR GALLERIA FORNI
FREDERIQUE MORRELL - BENEDETTA MORI UBALDINI – OH LA LAA
BASEMENT
BOTANICA BY FORMAFANTASMA FOR PLART – GIONATA GATTO AND MIKE THOMPSON – FORM AGENDA – MASSIMILIANO ADAMI – BCXSY – DANIEL RYBAKKEN
FIRST FLOOR
NACHO CARBONELL - RESTART by MAURIZIO NAVONE – JO NAGASAKA – MARCELLO CHIARENZA – FRONT DESIGN FOR EDITION IN CRAFTS – EZRI TARAZI FOR PARADIGMA GALLERY – TALENTS DESIGN – DAVID AMAR – AQUA – MARCUS TREMONTO – SAMUEL GASSMANN – SCHOLTEN AND BAIJINGS FOR HAY – NUALA GOODMAN – ADRIEN DE MELO FOR BSL GALLERY – ORSINA SFORZA – ATELIER FORTE – TIZIANO VUDAFIERI E CLAUDIO SAVERINO FOR BARTH – JACK BRANDSMA
GALLERY
JAIME HAYON: KUTANARI CHOEMON, SE, METALARTE
Established in 1879 at Terai Mura, Nomi-gun, Ishikawa Prefecture as pottery of Kutaniyaki
For over 130 years, they make table wares to tea sets with hands using the original traditional
Technique which is passed on from generation to generation.
Their pieces features very fine art work with deep colors and sturdy and beautiful porcelain.
This is the first collection designed for Kutanari Choemon by Jaime Hayon.
Building on Sé‘s success in creating haute couture furniture, the luxury furniture brand will be unveiling stunning new additions to Sé Collection II by Jaime Hayon during Salone del Mobile 2011 at Spazio Rossana Orlandi.
Testament to the relationship between Sé and Jaime Hayon, the new pieces represent a natural evolution from the existing collection with sculptural solid wood Time Piece side tables, boldly lacquered in a variety of colours from Sé‘s own Sé Chic colour palette and marble-topped ceramic Bala side tables, confidently shaped in similar volumes. The Bala side tables are finished in white, black, gold and platinum, adding to but complementing the current range. Continuing the essence of Sé, the new pieces deliver high quality furniture in sumptuous materials produced across a French network of craftsmen and artisans.
The current Sé collection by Jaime Hayon – one of the world‘s most outstanding and original designers to date – remains Hayon’s first ever complete furniture range and is dedicated to the interior design world, offering a fresh and innovative range of iconic elements to this sector.
The Sé / Jaime Hayon collaboration is the result of an idea from founder Pavlo Schtakleff to create ‗haute couture‘ furniture by carefully sourcing only leading experts to create unique styles and finishes. This enabled Hayon to create a full range of pieces that would, in Schtakleff‘s mind, undoubtedly result in this perfect coupling of design originality with Sé‘s now firmly established basis of superior craftsmanship and technological expertise.
The materials chosen for the collection are a selection of the finest woods, metals, marbles and fabrics – the edit of these, resulting in a richness clearly demonstrated within each piece. Shapes within the collection are dynamic and light. They are objects of comfortable luxury, each with a strong identity yet classic in their ability to work within a variety of environments.
For Jaime Hayon, the freedom to create an extensive collection with the support of a skilled production network was also an attractive proposition. "I met Sé in London whilst selecting furniture elements for an interior design project. I was impressed by the quality and comfort of Sé‘s pieces, as well as the spirit of the company. This opportunity brought about a discussion on the lack of choice for certain elements in interior design. Dialogue led to reality and the creation of Sé Collection II by Jaime Hayon... " Jaime Hayon
The result is outstanding. A pure combination of design, wit and craftsmanship. The personality of each piece, the originality of the collection as a whole, the detail and the finishes all extol the virtues of a team who have pushed every boundary in creating this exciting collection, of what can only be described as no less than haute couture furniture
JASPER MORRISON for PUNKT: Reinterpreting consumer electronics through function, design and simplicity. The new Swiss firm Punkt. presents its latest design classic the AC 01, an alarm clock. Also featuring the DP 01, a cordless DECT phone. Design Jasper Morrison
NAOTO FUKASAWA for PLUSMINUSZERO: The Japanese designer will presents his new products for PLUSMINUSZERO.
CHRISTIEN MEINDERTSMA for THOMAS EYCK: The dutch designer will present a new collection of furniture (tables, chairs) for the dutch editor Thomas Eyck.
NIKA ZUPANC: “SELF DISCIPLINE”.
Nika Zupanc sees contemporary design as an exceptional tool and semantic capital that enables her to translate simple everyday objects into an intelligible commentary on contemporary society. This ―political‖ dimension is embedded in her entire design process, from the topic selection through its final realization to user identification. In her work, Nika Zupanc follows the sociology of design principle, which recognizes the entire design industry as the domain of the predominant rationalist and utilitarian aesthetics, in sharp contrast to the emotive, narrative, and especially authorial aesthetics.
With her selection of topics and object design, the originator of the Self-Discipline project, which is defined even in its title as an intervention by the design industry, offers a provocative commentary on the generally accepted, non-culturalized existential practices dominating the furniture design market, where the notably predominantly male designers produce primarily aestheticized and fetishized technicism. This technicism is used as a synonym for the rationalist mind and patriarchic fundamentalism to exclude any notion of a female designer, thus automatically closing the way to the intuitive, hysterical, eclectic, doubtful, and unconfirmed.
Nika Zupanc has designed this project using her design poetics, her inherent designer‘s politicality, an obsessive relationship with the use of materials and technologies, and her programmed understanding of the applicability and comfort that dictate the design of objects in which the user experience is intentionally contained, modest, and occasionally even intentionally uncomfortable.
Using this type of contrast between visual attraction, iconicity, and the experience of modesty, the author attunes the actively participating observer to the expressive and narrative dimension of the work displayed and to her political position, which emphasizes being aware of the extraordinary social circumstances we live in. The author follows the commandments of modesty, reservation, clarity, asceticism, and purity, from designing individual objects to the final implementation and setup of the installations that display the objects.
Visitors thus gain insight into a type of a modern paradisus claustralis, which, flirting with monastic asceticism, demands that they primarily reflect on the key values of contemporary existential solutions, needs, and habits. The author emphasizes the minimalism of life choices through a purified curator installation of a cabinet, chandelier, desk chair and a desk. All the items are designed and made from durable materials with a long service life, which in itself bears the possibility that the product or object could have a long life reaching far beyond a single generation.
In addition to this minimalist logic, which is nonetheless no less obsessive and authorial, in her design approach to the objects described above, Nika Zupanc also explores the limits of the design industry itself, both in terms of its emotive effect and how it uses and combines materials. Based on innovative design approaches, the project opens up an authorial and suggestive understanding of reservation, purity, and clarity. In their emotional apex, these premises thus completely differ from the premises of their patriarchally-oriented modernist predecessors, and thus despite the reservation (or precisely because of it) open up the path to the legitimacy of the incomprehensible, intuitive, emotional, eclectic, and hysterical.
7 sins (to je cista skica!, nisem zadovoljna!!):
1. love for men
2. beauty
3. lack of reason
4. decoration
5.histerya
6.emotions
7. lack of function
THE SCHOOL OF ART INSTITUTE OF CHICAGO: LOADED is a presentation of new objects designed by 15 students in the Department of Architecture, Interior Architecture, and Designed Objects (AIADO) at the School of the Art Institute of Chicago (SAIC), working under the direction of faculty members Helen Maria Nugent and Jim TerMeer.
These emerging designers have produced a collection of provocative objects that explore the ways in which an object‘s value is essentially fluid—continually shaped by our global systems of trade, by real or man-made states of scarcity and abundance, by cultural ideologies, and by human desires.
The projects in LOADED exploit the history, physicality, and currency of two catalytic materials: iron and sugar.
KONSTFACK, University arts and design in Stockholm:
Konstfack University College of Arts, Craft and Design Milano Design Week 2011 Joel Englund Simon Klenell/Kristoffer Sundin Maria Larsoon Sara Lundkvist Izumi Sato Supawan Sihapoompichit/Emilia Öster Jakob Solgren The Nobel Laureate in literature, Joseph Brodsky, once said; ―The purpose of evolution, believe it or not, is beauty. For it is beauty that survives it all and generates truth simply by being a fusion of the mental and the sensual‖ Glass is a material that in different ways represents evolution. It survives no matter what happens. We encounter it everywhere in our daily lives and throughout Swedish design history we have been making use of it in different ways: Swedish grace, Swedish modern, Scandinavian design..... Ever since the foundation of Konstfack glass blowing and glass techniques have been a central melting pot for new inventions. Designers such as Erik Höglund, Ingegerd Råman and Åsa Jungnelius started their careers at our School. For the past 34 years we have been arranging an annual workshop together with Kosta Boda/Orrefors. This year‘s exhibits shows how our students work with glass in different ways. How they relate to it and how they try to find new forms of expression and applications within a tradition that is an intimate element in our daily lives. Evolution of minds and hands in one room. Ivar Björkman / President Graphic design: Nils Jarlsbo & Karin Nilsson Curator:Ikko Yokoyama Contact: Ikko.yokoyama@konstfack.se +46 70 1911009 Fro more information and press images: www.konstfack.se/milano Sara Lundkvist (R) Izumi Sato (L) ------ Ikko Yokoyama Head of Exhibition Konstfack University College of Arts, Crafts and Design Box 3601, 126 27 Stockholm Sweden Phone +46 8 450 43 53 Mobile +46 70 191 10 09 Ikko.yokoyama@konstfack.se www.konstfack.se
COURTYARD
JAMESPLUMB : The duo of interior designers will present new pieces of their collection on an installation in the courtyard
FREDERIQUE MORRELL:
APOCALYPSE BEFORE
F R É D É R I Q U E M O R R E L continues her own history of humanity with poetry and humour. Her preceding chapter featured Adam & Eve emerging from Rosanna Orlandi‘s Garden of Eden, amid the animals of the Creator. This year her exploration brings her to a hotter corner of the human adventure with a monumental piece featuring the famed couple (or what‘s left of them) after a particularly apocalyptic horse ride.
Bestiarium by QUENTIN GAREL: In cooperation with Galleria Forni . Protagonists of the work of Quentin Garel are animal creatures. At the beginning though, he used to investigate mostly breeding animals such as cows, pigs and chickens, that is, the most common and banal animals, nevertheless the most vital to the human species, therefore submitted to the most cruel laws of an industrial intensive breeding in order to satisfy market demands. The ―domestic‖ phase of Garel work was therefore on one hand a kind of commemoration of the animal ―of consumption‖, a sort of glorification of the creatures that mean nourishment to us and allow us to survive and, on the other hand, a deninciation of a lack of respect for Nature, a deep reflection on our planet Earth that inexorably seems to accelerate its own decline. Particularly ironic were the works pertaining to the ―Baigneuses‖ cycle (bathers), that is, funny goose and calves wearing bathing suites: the artist worked on a " ready-made" support of old taylor‘s dummies made of wood.
Ohlahla: Collezioni di Design Couture
Suscitano stupore, meraviglia e curiosità. Sono colorati, insoliti nei materiali, nella foggia e nel nome. Numerouno, il primo mobile buffet della creazione rivestito di bottoni; Tagolo il tavolo con tre piedi ad ago; Agolight, la lampada con le braccia a forma di ago e la testa a bottone o ancora le poltroncine inkchair, sono solo alcune tra le Limited Edition che compongono questa prima collezione di OOH LA LAA! Esclamazione spontanea e divertita di chi le vede per la prima volta. E nome di questo esclusivo progetto di Design Couture.
Il progetto creativo nasce del 2009, dalla passione comune di due imprenditori/manager del tessile e della moda, che decidono di fare da ―catalizzatore‖ di un gruppo di Creativi, realizzando mobili e oggetti di design. L‘idea è di trasferire nel design una sorta di Atelier della moda. I riferimenti all‘alta sartoria non mancano. Primo tra tutti, il richiamo, in questa prima serie, al motivo di aghi e bottoni.
OOH LA LAA! Pezzi unici, fatti a mano. Cura dei dettagli. Finiture e legni torniti realizzati da abili mani di esperti artigiani ―vecchio stampo‖ o materiali modernissimi, come le resine, utilizzate con tecniche che richiedono tempo e sapienza. Ad esempio, il mobile buffet ha bisogno di una lavorazione di quasi 80 ore. I bottoni sono accuratamente scelti per tipologia e colore, frutto di una lunga selezione tra vecchi campionari di aziende antiche o di produzioni recenti, recuperati in piccoli laboratori di confezione e nelle vecchie mercerie. I bottoni, che vengono applicati uno ad uno seguendo un disegno preciso, sono in bachelite, resina o madreperla, brillanti come pietre preziose e sono tutti davvero speciali.
Alla base di ogni idea c‘è la ricerca. Curiosità, continuo aggiornamento. I materiali come faggio massello, bottoni, corde, cristallo, raso e ottone, sono accostati sempre in modo originale e divertente con tecniche di lavorazioni complicate come la particolare resinatura trasparentissima o l‘insolita vernice gommata cangiante per gli interni.
Nascono collezioni a tema che raccontano storie dove ogni singolo pezzo ha un proprio carattere, unicità ed originalità sono il motivo ricorrente. Mobili preziosi come gioielli che ogni casa amerebbe indossare!
Il ―team‖ dedicato al Progetto Creativo Ooh La Laa è anche in grado di raccogliere le idee dei Clienti, per trasformarne i loro desideri in pezzi unici che possono essere confezionati ―taylor made‖ sulla base delle singole esigenze.
La collezione è in vendita presso Spazio Rossana Orlandi a Milano.
Per informazioni
IMAGINA
Via Monte Napoleone 8 20121 Milano tel. +39 02 29403573
Barbara Sanicola: +39 333 3905243 barbara.sanicola@studio-imagina.it
SHOWROOM
HUMBERTO AND FERNANDO CAMPANA FOR BERNARDAUD: EURO TROPIQUES .
Euro Tropiques looks like no other table service. Vividly colored and deliciously alluring. It is quintessential Campana Brothers: unconventional and fresh ! At first glance the abstract masses are hard to decipher, but, with a closer look, familiar shapes start to appear. Clusters of toys, wood slats, snakes and lines reveal themselves. Those already familiar with the designers will recognize their furniture work. ―Upon visiting the Bernardaud workshops in Limoges we quickly became fascinated by the range of technical expertise we discovered there. It was in the mould-casting workshop that we were inspired to do the Nazareth coupe and we tried to push the limits of their capabilities. Then, it was the decorative workshop with the decalque technique that made us want to create Euro Tropiques. In general we work with volume, but here we had to place motifs with the use of collages, cutting and assemblage on flat surfaces. It was exciting to have to work in a different manner that opened us to other perspectives”, the Campana Brothers. Beyond the technique and the repetitive elements that make up the patterns on these dazzling plates, this service elevates the collective conscience. On the one hand there are vibrantly colored replicas and impressions of assorted vegetal and organic materials used in the Campana Brothers‘ furniture. And on the other hand we see classic compositions with rigorous symmetries. The New World and the Old World reconnect: Euro Tropiques
MUUTO:
This is the first time that Muuto is exhibiting during I Saloni and we are excited to show our collection of new and
original designs by the leading Scandinavian designers. in collaboration with Rossana Orlandi we will present brand
new furniture and lighting from our 2011 collection. Among other new designs we look forward to showing you our new
Rest Sofa by Anderssen & Voll.
We are striving to expand the strong Scandinavian design tradition with new and original perspectives. In fact, our
name Muuto, inspired by the Finnish word muutos, means new perspective.
To us good design starts with the person. We handpick the brightest design talent and the leading contemporary
designers in Scandinavia and give them the freedom to express their individual story through everyday objects. Some
want to alter the world, others find passion in colour and shape and others still, draw deeply from personal experience.
How do they see a vase, a lamp, a chair or any other everyday object?
You will know our design because it has muutos. Objects made sublime through new perspectives, enjoyed across the
world, representing the best of Scandinavian design today.
For any press related matters please contact Morten Kaaber, mk@muuto.com / +45 6088 8909.
To become a Muuto retailer or to use our products for a project, please contact Susan Bonetti, susan@nordicdesign.it /
+39 045 723 5995.
PIET HEIN EEK:
In 2010 Piet Hein Eek opened his new studio and store complex in the Strijp , the ex main Phillips Factory In Eindhoven . In this way a piece of Industrial history has been saved from complete demolition.
While in the surrounding machines were destroying all the other buildings Piet Hein Eek has recovered a lot of materials on the ground. From this savatage a new collection of furnitures has been designed utilising beams and metal pipes , a collection for the first time presented at Spazio Rossana Orlandi.
OMER ARBEL for BOCCI:
Canadian designer OMER ARBEL and contemporary manufacturer BOCCI will reveal the Series 19, a materially explorative installation at Spazio Rosanna Orlandi during Milan Design Week, April 2011. The exhibition showcases the results of Omer Arbel's exploration of sand casting techniques. To produce each of the Series 19 copper bowls a shape is pressed into sand to cre- ate a void, while metal is roughly poured into the void. The "overspill" on the sides is a by-product of this process, which is, in conventional circumstance, cleaned up after production and refinished. Instead, in this project the designer explored the expressive possibilities of the "overspill" in giving the piece a phenomenological identity.
MAARTEN BAAS: CLAY-THE PLAIN COLLECTION
Based on the concept of the earlier Clay series, Maarten Baas presents The Plain Collection at Spazio Rossana Orlandi. In this rudimentary Clay series the finger prints of the hands that squeezed the clay are still visible, making each piece of furniture a unique product. For the restaurant of the Groninger Museum, the material has been developed further in order to make it stronger for public use. The clay of the Plain Collection, is treated in such way, that the pieces don‘t need to be lacquered like the original Clay series. Through a special technique, the material is pigmented in order to create the three different colours of the collection: Black, Red and Natural. All pieces are made by hand, in the workshop of Maarten Baas & Bas den Herder, in The Netherlands.
MANUELA CROTTI: The Italian designer will present some new pieces in her collection MANUFATTI
BASEMENT
FORMAFANTASMA in cooperation with PLART: BOTANICA.
Botanica is the latest project by studio FormaFantasma, commissioned by Plart, an Italian foundation dedicated to scientific research and
technological innovation in the recovery, restoration and conservation of works of art and design produced in plastic. Maria Pia Incutti, founder of Plart and Marco Petroni, curator of the project, commissioned the studio to create their own personal interpretation of polymeric materials.
About the commission: The perception of plastic materials has drastically changed over time.
Initially considered the material of the future, synthetic polymers are now seen as the symbol of a not anymore exciting oil era. Scientific research is increasingly looking to find sustainable alternatives or ways to make plastic biodegradable. In opposition to this, the Plart foundation is
addresses another necessity with its activities and research: to preserve plastic-based art and design pieces. The tension between the need to find valid alternatives to an extraordinary
material, and to preserve the artworks of the last century underlines how deeply both the qualities and disadvantages of plastic have penetrated into our culture. Most of the objects we use daily are made of plastic, and though the material may take a different form, plastic will remain
relevant as we move forward. With Botanica Studio Formafantasma is giving its personal homage to plastic materials by investigating the history of polymers.
About the project Botany, as a discipline, began with early human efforts to identify edible, medicinal and poisonous plants, making it one of the oldest sciences. More then two centuries ago plants started to be categorized also for their secretions, a possible source of material.
The objects displayed in the Botanica collection are designed as if the oil- based era, in which we are living, never took place. Almost as if historians, Studio Formafantasma investigated the pre-Bakelite period, discovering unexpected textures, feelings and technical possibilities offered by natural polymers extracted from plants or animal-derivatives.
The designers researched and hunted for information, digging into the 18th and 19th centuries, when scientists began experimenting draining plants and animals in search for plasticity.
Rosin, Dammar, Copal (a sub-fossil state of amber), Natural Rubber, Shellac (a polymer extracted from insect excrement that colonize trees) and Bois Durci (a 19th century material composed of wood dust and animal blood), are amongst others, materials investigated by the studio.
The organic details and plant-like forms of the pieces underline the vegetal and animal origins of the resins, while the palette of colours is based on natural amber tones in combination with traditional materials such as wood, ceramic and metal. The natural textures and honey-like colours of the resins evoke the memory of 20th century bakelite objects, however, the finish and details are somewhat archaic yet contemporary. In Botanica, plastics are used as precious details, in an attempt to develop a new post-industrial aesthetic.
Today, we can be said to be moving towards a new post-oil era, the pre-oil era is starting to be globally re discovered in search for alternatives. Online blogs and archives are constantly collating and updating information challenging consumers to produce their own plastics, while an American University is currently importing Russian Dandelion flowers, reigniting the lost tradition of extracting rubber from the plants roots. In line with this attitude, Studio Formafantasma looks to the past as a source of inspiration, while delivering a body of work with a contemporary twist. With Botanica, Studio Formafantasma offers a new perspective on plasticity, reinterpreting centuries old technology lost beneath the impeccable surface of mass production.
DANIEL RYBAKKEN “DAYLIGHT”and “BALANCED LIGHT”:
the Norwegian designer will present an light installation in a room in basement which gives the feeling of having a sunny day outside (fake) windows even if you are underground. DR will also present a new lamp which seems a modern version of the vintage industrial wall lamps and a table lamp made of glass coloured lamps.
GIONATA GATTO E MIKE THOMPSON: CAGE LIGHT. Cage lights is a collection of lights made of glass mixed with special minerals which absorbs energy and continue to glow even when the light is switched off.
Press images of the Cage lights will be available in the second half of March.
BCXSY:
The general story behind our concept is about balance. During the week we've spent in Lakiya (in the Negev desert, Israel) we had the chance to visit a few of the unrecognized Bedouin villages which are being repressed and discriminated by the government for many year now. The percentage of unemployment and illeteracy are extremely high and the living standard is very low. Sidreh - the organization we work with are, besides the weaving part, supporting the education of women in those villages and helping them to get out of that circle. What stroke us during the whole visit was that we hardly heard any complaint nor felt bitterness. The whole attitude was very positive and everyone seemed to concentrate on the upside and progress, rather than on the less fortunate parts. We were very much inspired by that. Following this line we decided to change the unbalance into balance. The rugs we created are based on 4 runners in 4 'desert' colors. By systematically cutting the runners into shorter segments and combining them in 'graph-like' compositions we tried to create a modern take on the traditional pieces. This direction should relate to the statistics we've been exposed to, though it's not literally based on that. We didn't want that part to be too literal, since our goal is to create something beautiful rather than something that is a depressive constant reminder of others' misfortune.. Since the weaving patterns and shapes which can be done in Sidreh are very limited, we chose to work with the basic elements in order to create a different, more abstract image. Also the use of the various decorative fringes on only a limited part of the pieces is refreshing. Because of their less common shapes, the rugs can also suggest different uses/placements.
FORM AGENDA :
A new collection of lamps designed by Christophe Delafontaine and Benjamin Hopf
FIRST FLOOR
NACHO CARBONELL:
For the next Salone del Mobile the Spanish artist and Designer Nacho Carbonell
Will display for the first time a new piece in the first floor of Rossana Orlandi Gallery.
JO NAGASAKA, FLAT TABLE The Japanese architect and designers will present a collection of small tables made of wood and epoxy The collection is called Flat Table.
Jo Nagasaka use an accurate technique that mix the carateristcs of wood with the use of epoxy in an integrated and surprising way.
RESTART by Maurizio Navone: FURNITURE FOR CONTEMPORARY LIVING
From Mollino's "Superoggetti" to Joe Colombo's production, at the cross-road between surprise, functionality and life-style.
Sideboards become a partitions, cooking hobs and storage systems for your kitchen appliances.
A wardrobe and a side-drawer, a mirror, a carpet and an exercise bar for our daily fitness.
A night-and-day module: a sofa with a working area, morphing into a chaise longue, and then a real bed.
A contemporary project about new functionalism, between ordinary living and the unexpected, to define the formal boundaries of FURNITURE FOR CONTEMPORARY LIVING
Story Vase by Front & Siyazama Project for Editions in Craft
The Story Vases tell the personal stories of Beauty Ndlovu, Thokozani Sibisi, Kishwepi Sitole, Tholiwe Sitole and Lobolile Ximba, five South African women. Living in remote villages in KwaZulu-Natal, they are members of the Siyazama Project, a collective of women who work with traditional bead craft.
Recorded by the Swedish designers Front, the stories are the unique documentation of the daily life of women in rural, post apartheid, South Africa. They are stories that are rarely told and seldom heard.
The five Siyazama women beaded their own stories into text in the shape of a vase, after which these were completed in Stockholm by master glass blower Reino Björk.
Beadwork is a strong part of the Zulu tradition, not only as a way of expression, but also as a means of communication. Storytelling has always been an important part of Zulu bead craft. In the past patterns and colors were woven into the beadwork symbolizing and expressing feelings and ideas to lovers and friends, almost similar to written language.
Front and the five Siyazama women met in South Africa, and worked together during a one week workshop. The vision was to develop a new product together through sharing techniques and by exchanging ideas. Front was inspired by the history of the bead craft, but also by the histories of the craft women themselves.
Beauty, Kishwepi, Lobolile, Thokozani and Tholiwe told Front about their everyday life, their husbands and their children, their homes, about the importance of their beadwork, and what they would do, or buy if they could afford it. They shared their dreams and their hopes, and talked about love, life and death. The stories also tell about sensitive subjects such as the effect of HIV on their society, gender equalities, poverty and unemployment.
Together they developed the idea to transform the stories in a new product; the Story Vase. Known for their conceptual approach to making, material and narrative, with Story Vases Front has not only added new meaning to the tradition of bead craft itself, but also provided an opportunity for the women to have their stories told and heard.
The workshop was initiated and organized by Editions in Craft and took place in November 2010 in Durban, South Africa. Story Vase is an ongoing series and is available in a limited edition produced by Editions in Craft.
Front
Front is a design collective of three, Sofia Lagerkvist, Charlotte van de Lancken and Anna Lindgren. Cooperation is a prerequisite of their work, in which no idea or object can be separated from the collective. Their work is often story based and it often arises in collaboration with complementary forms of expertise, such as a craftsman, or an animator or magician. The final product often communicates the observer or the user about the process.
www.designfront.org
The Siyazama Project
The Siyazama Project (KwaZulu-Natal, South Africa) was founded in 1999 by Dr Kate Wells, professor at the Durban University of Technology as part of "Design Education for Sustainable Development". It was initiated in order to inform and educate a small group of rural traditional bead doll makers on the concerns and taboos surrounding the HIV/AIDS epidemic. The aim of the research is to better understand the effect of beadwork craft as a visual metaphoric expression, and seeks to promote the role of design as a means to spread information about HIV/AIDS. Today the Siyazama Project functions as a bead craft collective. Their beadwork is mainly made for the souvenir market and it is the main source of income for many of them.
www.siyazamaproject.dut.ac.za
Editions in Craft
Editions in Craft is a production platform that invites designers and craftspeople to work on projects together. Its objective is to help preserve local traditional crafts by joining forces and exchanging skills and ideas. By merging traditional techniques and knowledge with contemporary practice Editions in Craft develops new cross-cultural models of equitable design and seeks to explore new strategies for the production and distribution of craft and design.
www.editionsincraft.com
Photo credits: Story Vases by Front & Siyazama Project for Editions in Craft
© Editions in Craft
Workshop pictures are available in higher resolution.
Please contact to: iy@editionsinctaft.com
ORSINA SFORZA Orsina sforza,pittrice è nata a Milano e vive e lavora a Roma.
Da vari anni ,crea sculture luminose.
Le sue luci , sono pezzi unici fatti a mano , prevalentemente in carta e tecniche miste.
In particolare , questa ultima serie , comprende luci fatte con tecniche miste e stoffa cucita amano.
Queste recenti creazioni saranno in mostra nello spazio Rossana Orlandi durante il Salone del Mobile di Milano dal 12 al 18 Aprile
GoGoGo Green by Tiziano Vudafieri and Claudio Saverino for Barth
With Barth Innenausbau KG and exclusively at Rossana Orlandi a small 4 pieces architecture witha "eco-dada" spirit
Pure and Intense Objects, almost radical, representing archetypes of the basic needs on a table.
made in wood and "portable green grass" to be truly looked after beyond passing "green-friendly" trends...
www.barth.it
www.vudafierisaverino.it
Saverino, produced by Barth. They are distributed by Rossana Orlandi.
Massimiliano Adami: Soft Crack Coffee Table: A new addiction to the soft crack collection , the coffee table is made of ceramic tiles cuts and resin with a light source inside and a carpet made of ―soft tiles‖.
Atelier Forte: SCRIBUS and Others. The half Milanese and half Swedish designer Duilio Forte will present a workstation desk called Scribus and a bar, part of the collection Sleipnir, inspired by Swedish sagas. Also on show a new collection of lamps
Talents Tel Aviv: * Established in 2008 by Arc. Gal Gaon, Talents Design‘s vision is to develop and sell contemporary Design Icons. With its unique design approach, Talents is producing small and
limited design editions with leading designers. The first collection was developed with leading Israeli Designers and aimed for private collections, extraordinary houses, boutique hotels and unique offices.
Talents is selling its design collection via our gallery in the heart of Tel Aviv, and through international galleries and stores. In 2011 Talents will celebrate our first international exposure in the fantastic Rossana Orlandi space.
For the salone Talents Design will present the following pieces:
Designer // shmuel ben shalom
Photo // Itay sikolsky
Item: Mad Cow
Size: 140X110X110
Designer: Samuel Bensalom // with Talents Design
Materials: Fiber Glass, Rubber coat, car paint
'Mad Cow' is a part of iconic furniture and lighting elements produced by
Talents Design and designed by Samuel Benshalom. The 'Mad Cow' armchair
is a consequence of semi-organic semi-functional research that melts into a
new structure. The designer plays in his 'virtual laboratory' mixing genes and organs in order to make an exciting new life; The outcome is a contemporary armchair that stretches the boundaries between chaos and stability.
Samuel Ben shalom // a designer and artist that weaves between making realities and faking realities. Samuel's work was exhibited in various art and design exhibitions including the most recent 'Post Fossile' exhibition in the Design Museum Holon, curated by Li Edelkoort .
JOJO The Sex Buddha // Dor Carmon // for Talents Design
Designer // Dor Carmon
Photos by // Roni Cnaani
Item: Jojo the Sex Buddha
Size: 28X26X32
Designer: Dor Carmon // for Talents Design
Materials: Metal glazed Ceramic // Black & White ceramic
Jojo the Sex Buddha // a decorative wall accessory that cannot be defined in the traditional terms of functional design. This iconic humorous item, whose non defined gender is designed to encourage a personal interpretation of the item, brings beauty and joy to the spaces it plays in.
Dor Carmon // an up-coming Israeli designer of the new generation. His works takes a part in the extensive Plastic industry, and over the last years has owned several market wining designs.
The Hunter // Godspeed // Joy van Erven for Talents Design
Designer // joy van Eervn // Godspeed Photo // Amit Herman
Item: The Hunter
Size: 200X65X20 cm
Designer: Goodspeed // Joy Van Erven // For Talents Design
Materials: Crap Wood
The Hunter series is a new sculptural coat hanger, in which Godspeed is hunting for clichés, decay, beauty and rawness between left-over in an urban environment. Godspeed tries to emphasize on that aspect and combines kitsch iconography with sculptural art and functionality.
Godspeed // founded on Christmas Eve 2008 in Tel Aviv, by Joy van Erven (The Netherlands) and Finn Ahlgren (Sweden). Godspeed makes furniture in a one-hour time frame, Eliminating the sketching phase and producing every piece in its unique way. Godspeed became a very unconventional designer‘s brand, shipping themselves around the world instead of sending their designs.
RE Lighting // Tal Gur // for Talents Design
Designer // Tal Gur Photo // Amit Herman
Item: Re Lighting elements
Size: Various sizes // from 20-28 cm diameter
Designer: Tal Gur // For Talents Design
Materials: White or natural glazed Ceramic
RE Lighting // are a simple, yet fantastic lighting elements. These ceramic cylinders float over the scene in a dynamic change. This sealed ceramic glaze elements gives a beautiful downlight and serve as a reminder of architecture and generic basic forms.
Tal Gur // is one of Israel's leading designers. His work includes numerous awards winning design pieces in various materials & techniques; He has exhibited in international and local exhibitions including a solo exhibition at the Tel Aviv contemporary art museum.
EZRI TARAZI FOR PARADIGMA GALLERY: KALAB TABLE:
The Kalab Table (close to home) is part of an exhibition at Paradigma Gallery in Tel Aviv. It‘s made of wood and plexiglass. Ezri Tarazi is founder and chief of the industrial design program at the Bezalel Academy of Art and Design, Jerusalem and he have worked for many companies like Edra, Airwell, Beko, Magink, Sagitta, Applied Materials, Sonarics, and Microsoft.
David Amar, Raymond Table
David Amar is a young israelian designer based in London. Raymond Table is entitled Raymond - a tribute to Oulipo founder Raymond Queneau - made of recycled wood planks and cast aluminum legs, resembling clamps that allow the object to be adjusted in innumerable variations, but which also restrict and limit it. "I created a simple system of connectors", he says, "that make it possible to create an object in different ways, a kind of ‗object writing' method that resembles the way in which you change the position of a word in the sentence, and consequently its meaning".
Samuel Gassman
Samuel Gassmann, Paris, France
Born in 1974, Samuel Gassmann studied History of Art at La Sorbonne. Alongside Cult-Geist, Gassmann was the co-curator of Sightseeing Tour, for Saatchi & Saatchi, London in 2007. He has previously managed several exhibitions including Le Chiffre à Travers l‘Objectif in 1999. Since then, he has made seven audiovisual portraits for the magazine Metropolis (Arte) and in December 2006, he curated the Between Boat Exhibition at Art Basel in Miami. Gassmann was the personal art consultant to photographer Frederic Brenner for his new project, Israel: Portrait of a Work in Progress, from 2006 to 2008. Since 2009 he has been consultant for the hospital club in London and curate the first presentation of Roxane Borujerdi work in October 2009.
He creates a brand of accessories for men in September 2009.
BOKJA: Romeo and Juliet Sofa:
The Duo Of lebaneses designer Maria Hibri and Houda Barouda will present a one off, a sofa dedicated to Romeo And Juliet.
AQUA:
Ayala Serfaty was born in Tel Aviv in 1962 and, after completing her BFA in finearts at
the Bezalel Academy of Art and Design in Jerusalem and the Middlesex Polytechnic in
London, has lived there since the early 90‘s.
Over the past twenty years she has exhibited in museums and galleries all over the world.
Her solo shows have included venues such as the Tel Aviv Museum ofArt, and the
Beelden Ann Zee Sculpture Museum in The Hague. She has also participated internationally in group shows including the London Design Museum, Cooper Hewitt Museum in New York, Museum of Arts and Design in New York, Staatliches Museum für Kunst und Design in Nuremberg, Museum für
Kunst und Gewerbe in Hamburg and Centre Georges Pompidou in Paris. Serfaty‘s work is found in the collections of the Museum of Arts and Design in New York and the Tel Aviv Museum of Art.
Alongside her artistic work Serfaty has designed lighting and furniture for Aqua Creations Lighting & Furniture Atelier. The design firm has earned international recognition for its innovative designs which combine craftsmanship with advanced technology. In addition to her commercial ventures, Serfaty continues to explore the boundaries of art and design through her installations and studio
pieces. For The first time Aqua Creation is showing at Galleria Rossana Orlandi.
Adrian De Melo:
The young French designer will show a hanging shelves system in a limited edition edited by BSL Gallery in Paris.
MARCUS TREMONTO
From the light designer from New York a new collection of lights exploring the possibilities of new materials. Among the other new ones Hexalights.

This list of designer is not definitive. We are still considering other projects with other designers.
We will keep you updated.
If you are interested in some of these projects in particular please ask me and I‘ll do my best to force deadlines and provide images or more defined renderings.

Best regards,

Marco Tabasso
Marco.tabasso@rossanaorlandi.com
+39 3891004430
Spazio Rossana Orlandi
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fotoFoto Comunicato

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