Din - Design In

DASA, Italian brand of lighting, in collaboration with Alessandro D'Angeli, art director and designer, presents DASA SMILE.

Project Smile concerns the concept of smiling and lightness: it contrasts a world which takes itself seriously enough to celebrate itself, at the same time becoming self-referential and tremendously boring.

DASA presenting DASASMILE has the intention of offering to interior design world a collection of simple, comprehensible and attainable products.

Bulb, Candle, Bedtimestory and Tripod conjure images known to the collective memory, yet they are expressions of a combination of design research and corporate know-how.

Could the design be friendly for clients and therefore inclusive rather than exclusive? We believe yes.

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