Phewwww.... considering the massive expansion of the fuorisalone this year, I think ‘covering it’ is an accomplishment that needs to be listed in one’s Cv! What started with Zona Tortona being the main district years ago, has now spread to other ‘official’ districts such as the Brera design district, Pt. Romana, Ventura Lambrate and of course many unofficial districts like Via Durini, Corso Monforte etc, etc. Add to that the usual ‘must visit’ destinations of Triennale, Spazio Rossana Orlandi and Via Festa De Perdono and other promising displays scattered all over the city, and what you have is a recipe for complete exhaustion and saturation.
Don’t get me wrong, I’m all for talent and new displays, but really, to be able to even make a quick visit to half of the listed places is turning into an impossible task. And this is not just mine, but the general impression that I’ve got talking to people over the past week. Unfortunately, this is resulting in most people choosing to visit only the ‘popular’ areas and skipping the rest, which in turn leads to a number of genuine talented presentations not being viewed. With the prices touching the roof at these ‘popular’ areas, it comes as no surprise that very few of the new names are able to invest in a space in these zones, even if it means that they have to choose the option of staying in a less visited location. There’s got to be a solution to this issue, enabling a harmonious and cohesive organisation of presentations, but the real question to be asked is.... “is anyone listening?”