Overcrowded. Designing Meaningful Products in a World Awash with Ideas”


Politecnico di Milano - Campus Bovisa - BL 28 - Aula Magna Carassa e Dadda
Via Lambruschini, 4

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April 2017

We live in a world overcrowded with ideas. Today our digital world makes it so easy to produce new ideas or access the ideas of others. Overcrowded is an event-challenge that helps us be ready for this unprecedented transformation in the world of innovation.

Roberto Verganti’s newest book "Overcrowded. Designing Meaningful Products in a World Awash with Ideas” published by MIT Press and released during Milan Design Week 2017 is the inspiration behind this event.
Roberto will be joined, and challenged, by Mauro Porcini, Chief Design Officer of PepsiCo, and other business leaders.
The event will be chaired by Matt Symonds, columnist for Forbes, BBC and The Economist.


    5.30 pm Registration
    5:45 pm Welcome: Andrea Sianesi, Dean, MIP - Graduate School of Business, Politecnico di Milano
    6.00 pm Introduction: Matt Symonds, Columnist di BBC, The Economist and Forbes

    The scenario: Design and Innovation in an Overcrowded world
    Roberto Verganti, Professor of Leadership and Innovation, Politecnico di Milano.

    The Challenge
    Mauro Porcini, Chief Design Officer, PepsiCo New York

    The Experience
    Andrea Laurenza, Head of Deloitte Digital Italy

    Wrap up
    Francesco Zurlo, Vice-Dean, School of Design, Politecnico di Milano

Please, click here to join the event

Download press release

4 Tuesday
5 Wednesday
6 Thursday
17:00 - 19:30
Conference - Roberto Verganti’s newest book
7 Friday
8 Saturday
9 Sunday