Location Magna pars
Days 16, 17, 18, 19, 20, 21,
Address via tortona, 15
Zone tortona
Arik Ben Simhon
Idesign and create my own dream
In ZonaTortona Design 2008
The versatile designer from Israel presents its new collection
Magna Pars | via Tortona, 15 Milan
16th – 21st april 2008 | h. 10.00 – 22.00
Press Preview 15th april 2008 | h 15.00 – 19.00
Cocktail 17th april 2008 | h 19.00
Milan 16th-21st April 2008| Arik Ben Simhon, a well-known designer in Israel, participates to ZonaTortona Design for the first time. He presents his new collection of armchairs, sofas, tables, lamps and chests of drawers, in a 500 sm location – Magna Pars in via Tortona 15.
The new collection presented in Milan is inspired by the fashion world, from the choice of fabrics to the selection of colours. Armchairs and sofas are upholstered with metal satin fabrics with brown and black shades, combined with metal and steel. The fabrics and finishes match perfectly thus giving rise to a unique and sophisticated style which looks at the future. Ben Simhon also creates tables, chests of drawers and lamps featuring a strong African and Japanese influence.
”The new collection - Arik Ben Simhon says - includes a series of armchairs and sofas that look like pilot’s wind coats. They are so soft and cosy that you will feel like being wrapped in them. The furniture upholstered with metal satin fabric gives you the impression of being part of a futuristic cartoon - "Blade Runner meets Mickey Mouse".
The products presented in the new collection, flanked by those of the former collection, are appealing and glamorous though at the same time comfortable, warm and cosy and therefore they make you feel at home.
"I like the houses that reflect the personality of the people who live in there - the designer says – that are why I carefully follow the contemporary style, rather than ephemeral trends. Those who come into my showroom know exactly who lives there. "
Faithful to his vision, Arik Ben Simhon tailors his services to his customers’ needs. Product offer is made according to the client’s personality and lifestyle.
Arik Ben Simhon is one of the best-known names in the Israeli design world. He opened his own studio in 1993 and since then he has become a benchmark for design lovers.
He has a showroom in Tel Aviv and, thanks to his unique style, his products are now widespread throughout the area and some of the most beautiful houses in Tel Aviv, as wells as clubs, restaurants and seats of some important institutions in Israel, are filled with his pieces of furniture. He recently opened a showroom in Moscow to meet the growing demand for his products.
Press Office PressGate | via Savona 11 – 20144 Milano | tel.+39 02 45478285 mail. louisette.disuni@designpartners.it
