BAD
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Bad is the new fashion project from Arnaud Atchimon. this innovative clothing brand promotes a realistic view of the world surrounding us.
The brand has chosen to create thought provoking advertising and designs in an attempt to drift away from current beauty standards.
Bad mixes a blend of allegory to convey a message to the individuals wearing and seeing it.
The first collection is called "Lilith" whom is a less known female figure in the religious world. thus all the designed pieces convey a feminine imagery which fits with the general concept of the collection.
www.badfabric.com
