Daily Design- Ardo Antonio Merloni
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Daily Design is devised as an alternative to self-referential design which cannot be airy and playful.
It aims at recovering shapes and functions yet still effective nowadays as well as bringing long abandoned equipment to function again. All unnecessary decoration is trimmed away.
Rather than aspiring to bodywork excellence from an engineering point of view, we have worked on irony, on every-day use and familiarity of domestic objects. Our domestic appliances are not images of indestructible design nor cold, distant forms. They stand for irony, playfulness, invention. These forms drive our fantasy elsewhere: on a green-grass field, under a starry oriental sky, backwards in time in front of a school blackboard… Daily Design is a sum of ideas, appliances built to be used, for real, at home.
The Daily Design range houses cutting-edge technology, guaranteed by one of Europe’s largest domestic appliances producer.
DD is in continuous evolution: season after season ideas and models materialize and become available for buying.
Follow us and visit DayArdo.com
