When:
from
16 April 2008 until 21 April 2008
Location:
Exansaldo
via tortona, 54-56
Published on: Thursday 13 March
PRESS RELEASE
MILAN DESIGN WEEK 2008 – APRIL 16TH-21ST
ALCANTARA® LAB “LIVE” EVENT AT ZONA TORTONA 2008
Alcantara® LAB, the creative laboratory of Alcantara S.p.A., exhibits the extraordinary at That’s Design in Zona Tortona through a suggestive “live” journey evoking some of the production phases of its well-known material – up to the realization of a finished product. An experience that is extraordinary in itself! This unique, exclusive performance unveils the soul of Alcantara®, also underlining its sensorial, aesthetic and functional values.
The personal interpretation of the meaning of “extraordinary every day” was also the starting point for the realization of all the videos that are taking part in the “Extraordinary Every Day” Movie Contest by Alcantara® LAB. The short movies (each one lasting 3 minutes max) are shown to the audience of the Milanese kermesse in the former Ansaldo industrial building in Zona Tortona, an area that is thoroughly dedicated to innovation, perfectly suiting the such experimental innovation performance.
With this show, Alcantara® LAB re-iterates its role as an ideal listening partner for creative professionals from all over the world.
Alcantara® LAB was born from the 30 years old experience of Alcantara S.p.A., a company that stemmed from a technologically-sound, sophisticated and innovative culture. It is a virtual container of new expressive languages based on innovation and research. Its objective is to establish a solid, long-lasting relationship with the world of creative professionals at 360°, to listen to the needs and requirements of the various design protagonists, and to try to interpret them according to the Alcantara® values. Creative professionals can propose to this virtual lab ideas and projects in total freedom. It is the ideal meeting point for exploring the potentials and the characteristics of contemporary creativity through experimentation, not only linked to an extraordinary material such as Alcantara®, but also through new communications forms and languages. Today’s Alcantara® LAB coach is Giulio Cappellini who has found in this project his own passion for experimentation and for new challenges.
For those who enjoy “live” experiences in life, a visit to the Alcantara® LAB is really a must!
Alcantara S.p.A. press office
Comunicabilità di Emanuela Nocentini tel +39 02 58312997
Alcantara®is a registered trademark of Alcantara S.p.A
Alcantara S.p.A. – Via Mecenate 86, 20138 Milano Italia
Sito
http://
www.alcantaralab.com