Creative and corporate philosophies: two worlds come together to offer solutions to the continually evolving needs of society. Imagination and commerce. Design that goes beyond the status quo and the obvious to create new economically feasible answers for new clients. Intuiting the needs of the final user and developing a contemporary interior landscape where social and familial roles, functions, work and free time, aesthetics, comfort and functionality undergo continual metamorphosis, demanding new contexts or modifying those already in existence. During this year’s fuorisalone Frezza, Casamania and Emmegi take up residence in a modern art gallery in via Savona to outline their philosophy with the participation of designers Luca Nichetto and Paolo Favaretto (Wednesday 16^th April from 8pm-midnight) and Karim Rashid (Friday 18^th April from 8pm-midnight). Hybridisation, parallelism and strategies between design and industry, product and communication. Presentations of the latest products and video projections cast a spotlight on the work of these three companies, each working in a different sector but linked by a common spirit. A shared desire for innovation in aesthetics and production. Three companies who find the functionality, instruments and methods necessary to bring about this change in Design.