What does the Fuorisalone mean for you? And what does it mean for Milan?
Fuorisalone is for me an “after Salone”, that space filling the gaps in the offer of the fair and that, thanks to the commitment of many players, companies, architects and designers, cultural institutions and the media, turns Milan into a unique and unmissable place for one week every year. During this week Milan gains liveliness and gets permeated by an international spirit, opening to new high-skilled professionals and to many international influencers and trend-setters crowding the city for six days and absorbing all its possible proposals.
Inside or Outside the Salone?
Salone and Fuorisalone represent two complementary realities: the Salone is the place for business, where companies expose their newest products, which results from the research and creative work of a year, it is where they meet their customers and make trade agreements. The Fuorisalone instead is an event involving the whole city, turning it into a showcase where the sharing with the urban reality allows the blending with other words, such as fashion, in a crescendo of quality. The Fuorisalone has now become a storytelling of the culture of design.
Your favourite corner during the Design Week
It is a triangle of design, so to speak: at one vertex is the Rho exposition, a place where we create and strengthen our business; at the other one is the Kartell store in Via Turati, where in that week we present special projects every time with a different setup; and finally, at the top is the Kartell Museum, the DNA of our company, keeper of our history, of the current identity of our brand and of the ones it will acquire in the future. In between is the wide design offer crowding the programme of April in Milan.
I wish the Fuorisalone…
... proved to be what it is actually proving to be in these last few years: an urban showcase, a place of meeting where influences and trends mix together to give life to new images and inspirations, free from any business logics. The public attracted by the Salone is getting more and more international and during that week it enlivens every street and every corner of Milan, colouring it with its views and styles. I wish the Fuorisalone continued to display a Milan growing in beauty and creativity.
The unmissable at the 2016 Design Week
After visiting the fair, you must just follow your instinct, always visiting the many initiatives offered by the programme with an open and curious approach: let your sensations drive you, and then the mood permeating the city will do the rest.
The most important thing you found out or learnt at the Salone
Being present with new and credible, definitely creative proposals that should however be relevant to the market. This is the basic rule of the Salone.
© Fuorisalone.it — All rights reserved.