FUORI SALONE ISOLA
(14th–19th  April 2010)

OPENING – WEDNESDAY 14th APRIL, 12pm – MIDNIGHT
Starting from Garibaldi Station in via Pepe, up to via Thaon de Revel,
with street bands, aperitifs, exhibitions, music and various performances.

Event in collaboration with:
Association of artisans and shopkeepers of via Pepe, via Borsieri and via Thaon de Revel
Isola Neighbourhood, Milan
IUAV University of Venice
Designersblock, London.

The aMAZElab cultural workshop, which has for years been committed to valorising the local territory, on the occasion of the Salone del Mobile 2010, together with the eighth edition of the GREEN ISLAND (co/Stazione Garibaldi) project, presents the creation of a FUORI SALONE ISOLA network.

FUORI SALONE ISOLA is designed to valorise the highpoints of creativity and design to be found in the Isola neighbourhood, mapping and bringing together the workshops of artists, artisans and shopkeepers from the area around via Pepe up to via Thaon de Revel, with an itinerary designed to encourage respect for the environment, a sense of belonging to the community, and the rediscovery of a “slow” neighbourhood, one reflecting a human dimension, with low food miles culinary offerings.

GREEN ISLAND. The Urban Orchard – Il Frutteto Urbano
The project for the new edition consists in the creation of a beautiful and colourful “orchard” designed by the Dutch architect Ton Matton, who took part in the Architecture Biennial of Venice in 2008. The installation, in the entrance hall of Garibaldi Station, is made up of dozens of fruit trees planted in coloured vases by Ton Matton supported with an eco-friendly self-feeding system put together by the Dutch designer.

Special Project – Shop Windows & Design – Vetrine & Design
The special event for the 2010 edition will make use of a number of the front windows of shops and crafts workshops to host design objects produced as part of the Master in Interactive Design at the IUAV University of Venice, on the theme of sustainability and social design.

The FUORI SALONE ISOLA circuit thus intends to carry on and strengthen the idea of collaborating with the organisations that have contributed to the growth of the area, alongside the presence of international names such as the Designersblock from London, who have chosen the Isola neighbourhood as their “home from home” for the week of the Fuori Salone.



The organisations featured in the FUORI SALONE ISOLA circuit include:


Ceramiche Caterina Von Weiss
Via Pepe, 36
Ceramics workshop featuring the craft production of objects in stoneware and porcelain made by hand, working both on the lathe and the bench.

Chiedi alla Polvere
Via Cola Montano, 24
Workshop for the restoration, showcasing and sale of furniture from the ‘50s, ‘60s and ‘70s. From unique collectors’ items to style objects for those who wish to add an original touch to their home furnishings.

Costanza Algranti
Via Pepe, 28
Crafts workshop for the production of furnishings in wood with the use of recycled materials.

Emporio Tessile Milano
Via Sebenico, 24
Fabric emporium for furnishings and clothing. Also with space for the consultation of specialist furnishing magazines.

Equilibrio Urbano
Via Pepe, 12
Cyclestore and workshop for the assistance, production, personalisation of bikes and other forms of sustainable mobility.

Fonderia Napoleonica Eugenia
Via Thaon De Revel, 21
Industrial archaeology, hosting a large exhibition dedicated to young Japanese designers, featuring a series of evening events on the theme. (curated by Città&Salute).

Frida Cafè e Particelle Complementari
Via Pollaiuolo, 3
Cocktail bar, restaurant, display area, and eco-fashion shop featuring organic clothes, fair-trade goods, vintage items, eco-products, craft and design accessories.

Galleria Wabi
Via Garigliano, 3
The gallery seen as a place in which to develop a taste for beauty through series of photographs and a selection of modern and contemporary design objects.

Misael
Via Thaon de Revel, 1
Workshop and concept area where design, clothing, contemporary art, illustration and food&style all come together, with the aim of spreading ethical, ecological and humanistic messages.

Monica Castiglioni
Via Pastrengo, 4
Design workshop, home to the creation of jewellery in bronze, with display area and gallery.

NVK di Natasha Calandrino Van Kleef
Via Carmagnola, 5
The launch of the new NVK brand, with an intriguing line of designer underwear.

O’
Via Pastrengo, 12
Non-profit space for the promotion of artistic research. It develops exhibition projects, meetings, debates, performances, concerts and publications. It is a space in which artists can experiment and reflect on their own work.

Primo Posto
Via Pastrengo, 11
Food design and wine bar, specialising in fish, low food-miles dishes, and tastings of typical wines.

Revel 3 / designersblock
Via Thaon de Revel, 3
Exhibition space, bookstore, theatre, showroom, restaurant. Situated in the beautiful courtyard of an ex-crafts factory, it hosts the more than 40 works by the young designers from London who form part of designersblock.


Stazione Garibaldi
Piazza Freud
The entrance hall of Garibaldi Station is home to the poetic intervention entitled The Urban Orchard – Il frutteto Urbano by the Dutch designer Ton Matton, as part of the eighth edition of ‘Green Island’ curated by aMAZElab.


Vetrine&Design
via Borsieri
Bringing together for the first time some of the best projects from the Master in Interactive Design at the IUAV University of Venice, using the front windows of shops and crafts workshops along the central axis of via Borsieri in the Isola neighbourhood.




INFO:
Claudia Zanfi (director), Valentina Briguglio (co-ordinator)
aMAZElab - Via Cola Montano 8 - 20159 Milano
tel. +39 02/6071623
info@amaze.it – www.amaze.it
fuorisaloneisola@gmail.com